generated from westfarn/web_django_template
Initial commit
This commit is contained in:
ai_ml_operations
@@ -0,0 +1,23 @@
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from django.contrib import admin
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from analytics.models import Attribution, PageView, UTMVisit
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@admin.register(PageView)
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class PageViewAdmin(admin.ModelAdmin):
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list_display = ("path", "created_at")
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list_filter = ("created_at",)
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search_fields = ("path",)
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date_hierarchy = "created_at"
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readonly_fields = ("id", "path", "created_at", "updated_at")
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@admin.register(UTMVisit)
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class UTMVisitAdmin(admin.ModelAdmin):
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list_display = ("utm_source", "utm_campaign", "path", "created_at")
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search_fields = ("utm_source", "utm_campaign", "correlation_id")
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@admin.register(Attribution)
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class AttributionAdmin(admin.ModelAdmin):
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list_display = ("lead", "utm_source", "utm_campaign", "created_at")
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@@ -0,0 +1,17 @@
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from django.apps import AppConfig
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class AnalyticsConfig(AppConfig):
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default_auto_field = "django.db.models.BigAutoField"
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name = "analytics"
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def ready(self):
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from core.registry import register_portal_nav
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register_portal_nav(
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section="analytics",
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label="Analytics",
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url_name="analytics:report",
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group="Overview",
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order=30,
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)
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@@ -0,0 +1,106 @@
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import logging
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from django.utils.crypto import get_random_string
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from analytics.models import Attribution, PageView, UTMVisit
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logger = logging.getLogger(__name__)
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CORRELATION_COOKIE = "ms_cid"
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# Portal, auth, health, assets, and transactional public endpoints.
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_SKIP_PREFIXES = (
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"/portal/",
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"/admin/",
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"/accounts/",
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"/api/",
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"/healthz",
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"/static/",
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"/media/",
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"/unsubscribe/",
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)
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_SKIP_PATHS = frozenset({"/robots.txt", "/sitemap.xml", "/favicon.ico"})
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class PublicPageViewMiddleware:
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"""Record successful GET hits on public marketing pages."""
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def __init__(self, get_response):
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self.get_response = get_response
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def __call__(self, request):
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response = self.get_response(request)
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if _should_record_page_view(request, response):
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try:
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PageView.objects.create(path=request.path[:512])
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except Exception:
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logger.exception("Failed to record page view for %s", request.path)
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return response
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def _should_record_page_view(request, response) -> bool:
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if request.method != "GET":
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return False
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if getattr(response, "status_code", 0) != 200:
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return False
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path = request.path
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if path in _SKIP_PATHS:
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return False
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return not any(path.startswith(prefix) for prefix in _SKIP_PREFIXES)
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class UTMTrackingMiddleware:
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"""Capture UTM params into UTMVisit and stash a correlation id cookie."""
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def __init__(self, get_response):
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self.get_response = get_response
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def __call__(self, request):
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cid = request.COOKIES.get(CORRELATION_COOKIE) or get_random_string(32)
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request.utm_correlation_id = cid
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params = request.GET
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has_utm = any(params.get(k) for k in (
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"utm_source", "utm_medium", "utm_campaign", "utm_term", "utm_content"
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))
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if has_utm or params.get("utm_source"):
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UTMVisit.objects.create(
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correlation_id=cid,
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path=request.path[:512],
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referrer=(request.META.get("HTTP_REFERER") or "")[:1024],
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utm_source=params.get("utm_source", "")[:128],
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utm_medium=params.get("utm_medium", "")[:128],
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utm_campaign=params.get("utm_campaign", "")[:128],
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utm_term=params.get("utm_term", "")[:128],
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utm_content=params.get("utm_content", "")[:128],
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user_agent=(request.META.get("HTTP_USER_AGENT") or "")[:512],
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)
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response = self.get_response(request)
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if CORRELATION_COOKIE not in request.COOKIES:
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response.set_cookie(
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CORRELATION_COOKIE,
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cid,
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max_age=60 * 60 * 24 * 30,
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samesite="Lax",
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)
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return response
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def attribute_lead_from_request(request, lead) -> Attribution | None:
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cid = getattr(request, "utm_correlation_id", None) or request.COOKIES.get(
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CORRELATION_COOKIE
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)
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visit = None
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if cid:
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visit = (
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UTMVisit.objects.filter(correlation_id=cid).order_by("-created_at").first()
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)
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return Attribution.objects.create(
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lead=lead,
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visit=visit,
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utm_source=visit.utm_source if visit else "",
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utm_medium=visit.utm_medium if visit else "",
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utm_campaign=visit.utm_campaign if visit else "",
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)
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@@ -0,0 +1,66 @@
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# Generated by Django 6.1 on 2026-08-26 11:38
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import django.db.models.deletion
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import uuid
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from django.db import migrations, models
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class Migration(migrations.Migration):
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initial = True
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dependencies = [
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('leads', '0001_initial'),
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]
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operations = [
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migrations.CreateModel(
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name='UTMVisit',
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fields=[
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('created_at', models.DateTimeField(auto_now_add=True)),
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('updated_at', models.DateTimeField(auto_now=True)),
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('id', models.UUIDField(default=uuid.uuid4, editable=False, primary_key=True, serialize=False)),
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('correlation_id', models.CharField(db_index=True, max_length=64)),
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('path', models.CharField(blank=True, max_length=512)),
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('referrer', models.URLField(blank=True, max_length=1024)),
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('utm_source', models.CharField(blank=True, max_length=128)),
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('utm_medium', models.CharField(blank=True, max_length=128)),
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('utm_campaign', models.CharField(blank=True, max_length=128)),
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('utm_term', models.CharField(blank=True, max_length=128)),
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('utm_content', models.CharField(blank=True, max_length=128)),
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('user_agent', models.CharField(blank=True, max_length=512)),
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],
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options={
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'ordering': ['-created_at'],
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},
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),
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migrations.CreateModel(
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name='PageView',
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fields=[
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('created_at', models.DateTimeField(auto_now_add=True)),
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('updated_at', models.DateTimeField(auto_now=True)),
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('id', models.UUIDField(default=uuid.uuid4, editable=False, primary_key=True, serialize=False)),
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('path', models.CharField(db_index=True, max_length=512)),
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],
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options={
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'ordering': ['-created_at'],
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'indexes': [models.Index(fields=['created_at', 'path'], name='analytics_p_created_9e8b64_idx')],
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},
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),
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migrations.CreateModel(
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name='Attribution',
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fields=[
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('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
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('created_at', models.DateTimeField(auto_now_add=True)),
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('updated_at', models.DateTimeField(auto_now=True)),
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('utm_source', models.CharField(blank=True, max_length=128)),
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('utm_medium', models.CharField(blank=True, max_length=128)),
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('utm_campaign', models.CharField(blank=True, max_length=128)),
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('lead', models.OneToOneField(on_delete=django.db.models.deletion.CASCADE, related_name='attribution', to='leads.lead')),
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('visit', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, to='analytics.utmvisit')),
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],
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options={
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'abstract': False,
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},
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),
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]
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@@ -0,0 +1,52 @@
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from django.db import models
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from core.models import TimeStampedModel, UUIDPrimaryKeyModel
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from leads.models import Lead
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class PageView(UUIDPrimaryKeyModel, TimeStampedModel):
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"""One successful GET of a public marketing page."""
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path = models.CharField(max_length=512, db_index=True)
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class Meta:
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ordering = ["-created_at"]
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indexes = [
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models.Index(fields=["created_at", "path"]),
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]
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def __str__(self) -> str:
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return self.path or "/"
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class UTMVisit(UUIDPrimaryKeyModel, TimeStampedModel):
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correlation_id = models.CharField(max_length=64, db_index=True)
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path = models.CharField(max_length=512, blank=True)
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referrer = models.URLField(blank=True, max_length=1024)
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utm_source = models.CharField(max_length=128, blank=True)
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utm_medium = models.CharField(max_length=128, blank=True)
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utm_campaign = models.CharField(max_length=128, blank=True)
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utm_term = models.CharField(max_length=128, blank=True)
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utm_content = models.CharField(max_length=128, blank=True)
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user_agent = models.CharField(max_length=512, blank=True)
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class Meta:
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ordering = ["-created_at"]
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def __str__(self) -> str:
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return f"{self.utm_source or 'direct'} / {self.path}"
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class Attribution(TimeStampedModel):
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lead = models.OneToOneField(
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Lead, on_delete=models.CASCADE, related_name="attribution"
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)
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visit = models.ForeignKey(
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UTMVisit, null=True, blank=True, on_delete=models.SET_NULL
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)
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utm_source = models.CharField(max_length=128, blank=True)
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utm_medium = models.CharField(max_length=128, blank=True)
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utm_campaign = models.CharField(max_length=128, blank=True)
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def __str__(self) -> str:
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return f"attr {self.lead_id} ← {self.utm_source or 'direct'}"
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@@ -0,0 +1,3 @@
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"""Analytics services."""
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from analytics.middleware import attribute_lead_from_request # noqa: F401
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@@ -0,0 +1,150 @@
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{% extends "portal_base.html" %}
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{% block title %}Analytics · Portal{% endblock %}
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{% block topbar_title %}Analytics{% endblock %}
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{% block portal_content %}
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<div class="analytics-overview">
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<div class="stat-card">
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<div class="label">Views (last 30 days)</div>
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<div class="value">{{ pageviews_last_30_days }}</div>
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</div>
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<div class="panel">
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<div class="panel-h"><h2>Top pages</h2><span class="muted" style="font-size:12px">Public visits, last 30 days</span></div>
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<div class="panel-b" style="padding:0">
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<table class="table">
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<thead>
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<tr>
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<th>Page</th>
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<th>Visits</th>
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</tr>
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</thead>
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<tbody>
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{% for row in top_pages %}
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<tr>
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<td>{{ row.path }}</td>
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<td>{{ row.count }}</td>
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</tr>
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{% empty %}
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<tr><td colspan="2" class="empty-state">No public page views in the last 30 days.</td></tr>
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{% endfor %}
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</tbody>
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</table>
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</div>
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</div>
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</div>
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<div class="stat-row">
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<div class="stat-card">
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<div class="label">UTM landings</div>
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<div class="value">{{ total_visits }}</div>
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</div>
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<div class="stat-card">
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<div class="label">Attributed leads</div>
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<div class="value">{{ total_attributed }}</div>
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</div>
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<div class="stat-card">
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<div class="label">Top source</div>
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<div class="value" style="font-size:18px">{{ top_source|default:"—" }}</div>
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</div>
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<div class="stat-card">
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<div class="label">Top campaign</div>
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<div class="value" style="font-size:18px">{{ top_campaign|default:"—" }}</div>
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</div>
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</div>
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<div class="panel">
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<div class="panel-h"><h2>Landing volume by source</h2></div>
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<div class="panel-b">
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<div class="chart-placeholder">
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{% for row in visits_by_source|slice:":8" %}
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<div class="bar" style="height:{{ row.bar_pct }}%" title="{{ row.utm_source|default:'(direct)' }}: {{ row.count }}"></div>
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{% empty %}
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<div class="bar" style="height:12%"></div>
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{% endfor %}
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</div>
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</div>
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</div>
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<div class="panel">
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<div class="panel-h"><h2>UTM landings</h2><span class="muted" style="font-size:12px">From ?utm_* hits</span></div>
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<div class="panel-b" style="padding:0">
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<table class="table">
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<thead>
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<tr>
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<th>Source</th>
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<th>Medium</th>
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<th>Campaign</th>
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<th>Landings</th>
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</tr>
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</thead>
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<tbody>
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{% for row in visits_by_combo %}
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<tr>
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<td>{{ row.utm_source|default:"(direct)" }}</td>
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<td>{{ row.utm_medium|default:"—" }}</td>
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<td>{{ row.utm_campaign|default:"—" }}</td>
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<td>{{ row.count }}</td>
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</tr>
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{% empty %}
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<tr><td colspan="4" class="empty-state">No UTM landings yet. Open a public URL with ?utm_source=…</td></tr>
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{% endfor %}
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</tbody>
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</table>
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</div>
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</div>
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<div class="panel">
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<div class="panel-h"><h2>Recent landings</h2></div>
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<div class="panel-b" style="padding:0">
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<table class="table">
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<thead>
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<tr>
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<th>When</th>
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<th>Path</th>
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<th>Source</th>
|
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<th>Campaign</th>
|
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</tr>
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</thead>
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<tbody>
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{% for visit in recent_visits %}
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<tr>
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<td>{{ visit.created_at|date:"M j, g:i A" }}</td>
|
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<td>{{ visit.path }}</td>
|
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<td>{{ visit.utm_source|default:"—" }}</td>
|
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<td>{{ visit.utm_campaign|default:"—" }}</td>
|
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</tr>
|
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{% empty %}
|
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<tr><td colspan="4" class="empty-state">No visits recorded.</td></tr>
|
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{% endfor %}
|
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</tbody>
|
||||
</table>
|
||||
</div>
|
||||
</div>
|
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|
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<div class="panel">
|
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<div class="panel-h"><h2>Lead attribution</h2><span class="muted" style="font-size:12px">After contact-form submit</span></div>
|
||||
<div class="panel-b" style="padding:0">
|
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<table class="table">
|
||||
<thead>
|
||||
<tr>
|
||||
<th>Source</th>
|
||||
<th>Medium</th>
|
||||
<th>Campaign</th>
|
||||
<th>Leads</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
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{% for row in leads_by_combo %}
|
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<tr>
|
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<td>{{ row.utm_source|default:"(direct)" }}</td>
|
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<td>{{ row.utm_medium|default:"—" }}</td>
|
||||
<td>{{ row.utm_campaign|default:"—" }}</td>
|
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<td>{{ row.count }}</td>
|
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</tr>
|
||||
{% empty %}
|
||||
<tr><td colspan="4" class="empty-state">No attributed leads yet — submit the contact form after a UTM landing.</td></tr>
|
||||
{% endfor %}
|
||||
</tbody>
|
||||
</table>
|
||||
</div>
|
||||
</div>
|
||||
{% endblock %}
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||||
@@ -0,0 +1,84 @@
|
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from datetime import timedelta
|
||||
|
||||
from django.contrib.auth import get_user_model
|
||||
from django.test import Client, TestCase
|
||||
from django.urls import reverse
|
||||
from django.utils import timezone
|
||||
|
||||
from analytics.models import PageView, UTMVisit
|
||||
|
||||
|
||||
class PublicPageViewTests(TestCase):
|
||||
def setUp(self):
|
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self.client = Client()
|
||||
|
||||
def test_home_records_page_view(self):
|
||||
response = self.client.get("/")
|
||||
self.assertEqual(response.status_code, 200)
|
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self.assertEqual(PageView.objects.count(), 1)
|
||||
self.assertEqual(PageView.objects.get().path, "/")
|
||||
|
||||
def test_about_records_page_view(self):
|
||||
self.client.get(reverse("public:about"))
|
||||
self.assertEqual(PageView.objects.filter(path="/about/").count(), 1)
|
||||
|
||||
def test_plain_visit_does_not_create_utm_visit(self):
|
||||
self.client.get("/")
|
||||
self.assertEqual(PageView.objects.count(), 1)
|
||||
self.assertEqual(UTMVisit.objects.count(), 0)
|
||||
|
||||
def test_utm_hit_records_both(self):
|
||||
self.client.get("/?utm_source=test&utm_campaign=demo")
|
||||
self.assertEqual(PageView.objects.count(), 1)
|
||||
self.assertEqual(UTMVisit.objects.count(), 1)
|
||||
|
||||
def test_healthz_not_recorded(self):
|
||||
self.client.get("/healthz/")
|
||||
self.assertEqual(PageView.objects.count(), 0)
|
||||
|
||||
def test_portal_and_admin_not_recorded(self):
|
||||
self.client.get("/portal/")
|
||||
self.client.get("/admin/")
|
||||
self.assertEqual(PageView.objects.count(), 0)
|
||||
|
||||
def test_robots_and_sitemap_not_recorded(self):
|
||||
self.client.get("/robots.txt")
|
||||
self.client.get("/sitemap.xml")
|
||||
self.assertEqual(PageView.objects.count(), 0)
|
||||
|
||||
def test_missing_page_not_recorded(self):
|
||||
response = self.client.get("/not-a-real-page/")
|
||||
self.assertEqual(response.status_code, 404)
|
||||
self.assertEqual(PageView.objects.count(), 0)
|
||||
|
||||
def test_contact_post_not_recorded(self):
|
||||
self.client.post(reverse("public:contact"), {})
|
||||
self.assertEqual(PageView.objects.count(), 0)
|
||||
|
||||
|
||||
class AnalyticsReportTests(TestCase):
|
||||
def setUp(self):
|
||||
self.client = Client()
|
||||
user = get_user_model().objects.create_user(
|
||||
username="monica", password="pass-word-1"
|
||||
)
|
||||
self.client.force_login(user)
|
||||
|
||||
def test_views_card_uses_public_pageviews(self):
|
||||
self.client.get("/")
|
||||
self.client.get(reverse("public:about"))
|
||||
self.client.get(reverse("public:about"))
|
||||
stale = PageView.objects.create(path="/terms/")
|
||||
PageView.objects.filter(pk=stale.pk).update(
|
||||
created_at=timezone.now() - timedelta(days=31)
|
||||
)
|
||||
|
||||
response = self.client.get(reverse("analytics:report"))
|
||||
self.assertEqual(response.status_code, 200)
|
||||
self.assertEqual(response.context["pageviews_last_30_days"], 3)
|
||||
top = {row["path"]: row["count"] for row in response.context["top_pages"]}
|
||||
self.assertEqual(top["/about/"], 2)
|
||||
self.assertEqual(top["/"], 1)
|
||||
self.assertNotIn("/terms/", top)
|
||||
self.assertContains(response, "Top pages")
|
||||
self.assertContains(response, "/about/")
|
||||
@@ -0,0 +1,9 @@
|
||||
from django.urls import path
|
||||
|
||||
from analytics import views
|
||||
|
||||
app_name = "analytics"
|
||||
|
||||
urlpatterns = [
|
||||
path("", views.report, name="report"),
|
||||
]
|
||||
@@ -0,0 +1,79 @@
|
||||
from datetime import timedelta
|
||||
|
||||
from django.contrib.auth.decorators import login_required
|
||||
from django.db.models import Count
|
||||
from django.shortcuts import render
|
||||
from django.utils import timezone
|
||||
|
||||
from analytics.models import Attribution, PageView, UTMVisit
|
||||
|
||||
|
||||
def _bar_pct(rows, key="count"):
|
||||
max_count = max((row[key] for row in rows), default=1) or 1
|
||||
for row in rows:
|
||||
row["bar_pct"] = max(12, int(100 * row[key] / max_count))
|
||||
return rows
|
||||
|
||||
|
||||
@login_required
|
||||
def report(request):
|
||||
since_30d = timezone.now() - timedelta(days=30)
|
||||
pageviews_qs = PageView.objects.filter(created_at__gte=since_30d)
|
||||
pageviews_last_30_days = pageviews_qs.count()
|
||||
top_pages = list(
|
||||
pageviews_qs.values("path").annotate(count=Count("id")).order_by("-count")[:20]
|
||||
)
|
||||
|
||||
visits_by_source = _bar_pct(
|
||||
list(
|
||||
UTMVisit.objects.values("utm_source")
|
||||
.annotate(count=Count("id"))
|
||||
.order_by("-count")[:20]
|
||||
)
|
||||
)
|
||||
visits_by_combo = list(
|
||||
UTMVisit.objects.values("utm_source", "utm_medium", "utm_campaign")
|
||||
.annotate(count=Count("id"))
|
||||
.order_by("-count")[:50]
|
||||
)
|
||||
top_visit = visits_by_source[0] if visits_by_source else None
|
||||
top_visit_campaign = (
|
||||
UTMVisit.objects.exclude(utm_campaign="")
|
||||
.values("utm_campaign")
|
||||
.annotate(count=Count("id"))
|
||||
.order_by("-count")
|
||||
.first()
|
||||
)
|
||||
|
||||
leads_by_source = _bar_pct(
|
||||
list(
|
||||
Attribution.objects.values("utm_source")
|
||||
.annotate(count=Count("id"))
|
||||
.order_by("-count")[:20]
|
||||
)
|
||||
)
|
||||
leads_by_combo = list(
|
||||
Attribution.objects.values("utm_source", "utm_medium", "utm_campaign")
|
||||
.annotate(count=Count("id"))
|
||||
.order_by("-count")[:50]
|
||||
)
|
||||
|
||||
recent_visits = UTMVisit.objects.all()[:25]
|
||||
|
||||
return render(
|
||||
request,
|
||||
"analytics/report.html",
|
||||
{
|
||||
"pageviews_last_30_days": pageviews_last_30_days,
|
||||
"top_pages": top_pages,
|
||||
"total_visits": UTMVisit.objects.count(),
|
||||
"total_attributed": Attribution.objects.count(),
|
||||
"top_source": (top_visit or {}).get("utm_source") or "(direct)",
|
||||
"top_campaign": (top_visit_campaign or {}).get("utm_campaign") or "—",
|
||||
"visits_by_source": visits_by_source,
|
||||
"visits_by_combo": visits_by_combo,
|
||||
"leads_by_source": leads_by_source,
|
||||
"leads_by_combo": leads_by_combo,
|
||||
"recent_visits": recent_visits,
|
||||
},
|
||||
)
|
||||
Reference in New Issue
Block a user