diff --git a/site/monica_site/static/css/theme-overrides.css b/site/monica_site/static/css/theme-overrides.css
index 5894930..4950c85 100644
--- a/site/monica_site/static/css/theme-overrides.css
+++ b/site/monica_site/static/css/theme-overrides.css
@@ -27,19 +27,83 @@
 
 .page .button-primary,
 .page .button-primary:focus,
-.page .button-primary:active {
-  background-color: #00626c !important;
-  border-color: #00626c !important;
+.page .button-primary:active,
+.cookie-consent-banner .button-primary,
+.cookie-consent-banner .button-primary:focus,
+.cookie-consent-banner .button-primary:active {
+  background-color: var(--monica-primary) !important;
+  border-color: var(--monica-primary) !important;
   color: #fff !important;
 }
-.page .button-primary:hover {
-  background-color: #008898 !important;
-  border-color: #008898 !important;
+.page .button-primary:hover,
+.cookie-consent-banner .button-primary:hover {
+  background-color: var(--monica-primary-light) !important;
+  border-color: var(--monica-primary-light) !important;
   color: #fff !important;
 }
+
+/* Theme default blue (#0045b6) → EXIT Realty teal on public chrome */
+html .page .text-primary {
+  color: var(--monica-primary) !important;
+}
 .page .breadcrumbs-custom-path a,
 .page a.link-default {
-  color: #00626c;
+  color: var(--monica-primary);
+}
+.page a.link-default:hover {
+  color: var(--monica-primary-light);
+}
+
+.page .button-gray-bordered:hover,
+.page .button-gray-bordered:active,
+.page .button-default:hover,
+.page .button-default:active,
+.page .button-accent-outline:hover,
+.page .button-accent-outline:active,
+.page .button-primary-outline:hover,
+.page .button-primary-outline:active,
+.page .button-primary-white:hover,
+.page .button-primary-white:active,
+.page .button.button-primary-lighten,
+.page .button.button-primary-lighten:focus {
+  background-color: var(--monica-primary) !important;
+  border-color: var(--monica-primary) !important;
+  color: #fff !important;
+}
+.page .button.button-primary-lighten:hover,
+.page .button.button-primary-lighten:active {
+  background-color: var(--monica-ink) !important;
+  border-color: var(--monica-ink) !important;
+}
+.page .button-accent-outline,
+.page .button-accent-outline:focus {
+  border-color: var(--monica-primary) !important;
+}
+.page .button-video:hover {
+  color: var(--monica-primary) !important;
+}
+.page .btn-primary,
+.page .btn-primary:active,
+.page .btn-primary:focus {
+  background: var(--monica-primary) !important;
+  border-color: var(--monica-primary) !important;
+}
+.page .box-chloe__icon,
+.page .box-light-icon,
+.page .box-minimal-icon .box-chloe__icon {
+  color: var(--monica-primary);
+}
+
+/* Scroll-to-top (injected outside .page) */
+.ui-to-top {
+  background: var(--monica-primary) !important;
+  color: #fff !important;
+  box-shadow: 0 6px 16px rgba(0, 98, 108, 0.35);
+}
+.ui-to-top:hover,
+.ui-to-top:focus {
+  background: var(--monica-primary-light) !important;
+  color: #fff !important;
 }
 
 /* Django flash messages */
@@ -73,19 +137,21 @@
   font-size: 13px;
 }
 
-/* Cookie consent — light theme fit */
+/* Cookie consent — match public EXIT Realty teal brand */
 .cookie-consent-banner {
   position: fixed;
   bottom: 0;
   left: 0;
   right: 0;
   z-index: 11000;
-  padding: 1rem;
-  background: rgba(8, 8, 8, 0.96);
-  border-top: 1px solid rgba(0, 98, 108, 0.45);
+  padding: 1rem 1.25rem;
+  background: rgba(17, 24, 28, 0.96);
+  border-top: 2px solid var(--monica-primary);
+  box-shadow: 0 -8px 24px rgba(0, 0, 0, 0.28);
+  font-family: "Work Sans", sans-serif;
 }
 .cookie-consent-content {
-  max-width: 960px;
+  max-width: 1200px;
   margin: 0 auto;
   display: flex;
   flex-wrap: wrap;
@@ -95,10 +161,12 @@
 }
 .cookie-consent-text {
   flex: 1 1 420px;
-  color: #cbd5e1;
-  font-size: 0.95rem;
+  color: #d7dee3;
+  font-size: 0.9375rem;
+  line-height: 1.45;
   margin: 0;
   font-family: "Work Sans", sans-serif;
+  font-weight: 400;
 }
 .cookie-consent-text-short {
   display: none;
@@ -108,6 +176,15 @@
   gap: 0.75rem;
   flex-shrink: 0;
 }
+.cookie-consent-banner .button {
+  min-width: 10rem;
+  padding-left: 1.5rem;
+  padding-right: 1.5rem;
+  letter-spacing: 0.04em;
+  text-transform: uppercase;
+  font-family: "Work Sans", sans-serif;
+  font-weight: 500;
+}
 .visually-hidden {
   position: absolute;
   width: 1px;
@@ -197,3 +274,24 @@
     width: 100%;
   }
 }
+
+/* Keep hero slide-2 heading visually aligned with slide-1 h1 (SEO: one h1). */
+.swiper-slider-minimal .jumbotron-classic-content h1.font-weight-bold,
+.swiper-slider-minimal .jumbotron-classic-content h2.font-weight-bold {
+  font-size: 2.5rem;
+  line-height: 1.15;
+  margin-bottom: 0.5rem;
+}
+@media (min-width: 768px) {
+  .swiper-slider-minimal .jumbotron-classic-content h1.font-weight-bold,
+  .swiper-slider-minimal .jumbotron-classic-content h2.font-weight-bold {
+    font-size: 3.5rem;
+  }
+}
+@media (min-width: 1200px) {
+  .swiper-slider-minimal .jumbotron-classic-content h1.font-weight-bold,
+  .swiper-slider-minimal .jumbotron-classic-content h2.font-weight-bold {
+    font-size: 4.5rem;
+  }
+}
+
diff --git a/site/monica_site/templates/base.html b/site/monica_site/templates/base.html
index 1e8248c..4611401 100644
--- a/site/monica_site/templates/base.html
+++ b/site/monica_site/templates/base.html
@@ -5,24 +5,41 @@
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
   <title>{% block title %}{{ SITE_NAME }}{% endblock %}</title>
+  <meta name="description" content="{% block meta_description %}{{ SITE_NAME }} — {{ SITE_TAGLINE }}. {{ CONTACT_SERVICE_AREA }}.{% endblock %}">
+  <meta name="robots" content="{% block meta_robots %}index, follow{% endblock %}">
+  <link rel="canonical" href="{% block canonical_url %}{{ PUBLIC_SITE_URL }}{{ request.path }}{% endblock %}">
+  <meta property="og:type" content="website">
+  <meta property="og:site_name" content="{{ SITE_NAME }}">
+  <meta property="og:locale" content="en_US">
+  <meta property="og:title" content="{% block og_title %}{{ SITE_NAME }}{% endblock %}">
+  <meta property="og:description" content="{% block og_description %}{{ SITE_NAME }} — {{ SITE_TAGLINE }}. {{ CONTACT_SERVICE_AREA }}.{% endblock %}">
+  <meta property="og:url" content="{% block og_url %}{{ PUBLIC_SITE_URL }}{{ request.path }}{% endblock %}">
+  {% block og_image %}
+  <meta property="og:image" content="{{ PUBLIC_SITE_URL }}{% static 'images/slider-minimal-slide-1-1920x968.jpg' %}">
+  <meta property="og:image:alt" content="{{ SITE_NAME }} · EXIT Realty">
+  {% endblock %}
+  <meta name="twitter:card" content="summary_large_image">
+  <meta name="twitter:title" content="{% block twitter_title %}{{ SITE_NAME }}{% endblock %}">
+  <meta name="twitter:description" content="{% block twitter_description %}{{ SITE_NAME }} — {{ SITE_TAGLINE }}. {{ CONTACT_SERVICE_AREA }}.{% endblock %}">
   <link rel="icon" href="{% static 'brand/favicon-32.png' %}" type="image/png">
   <link rel="apple-touch-icon" href="{% static 'brand/apple-touch-icon.png' %}">
-  <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Work+Sans:300,400,500,700,800%7CPoppins:300,400,700">
+  <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Work+Sans:300,400,500,700,800%7CPoppins:300,400,700">
   <link rel="stylesheet" href="{% static 'css/bootstrap.css' %}">
   <link rel="stylesheet" href="{% static 'css/fonts.css' %}">
   <link rel="stylesheet" href="{% static 'css/style.css' %}" id="main-styles-link">
   <link rel="stylesheet" href="{% static 'css/theme-overrides.css' %}">
-  {% if tianji_enabled %}
-  <div id="tianji-config"
-    data-tracker-url="{{ tianji_tracker_url }}"
-    data-website-id="{{ tianji_website_id }}"
-    data-page-name="{{ page_name }}"
-    {% if user.is_authenticated %}data-user-id="{{ user.pk }}"{% endif %}
-    hidden></div>
-  {% endif %}
+  {% block structured_data %}{% endblock %}
   {% block extra_head %}{% endblock %}
 </head>
 <body class="{% block body_class %}{% endblock %}">
+{% if tianji_enabled %}
+<div id="tianji-config"
+  data-tracker-url="{{ tianji_tracker_url }}"
+  data-website-id="{{ tianji_website_id }}"
+  data-page-name="{{ page_name }}"
+  {% if user.is_authenticated %}data-user-id="{{ user.pk }}"{% endif %}
+  hidden></div>
+{% endif %}
 {% block body %}
 <div class="page">
   {% block header %}
diff --git a/site/monica_site/templates/portal_base.html b/site/monica_site/templates/portal_base.html
index d15bd4b..e1db97e 100644
--- a/site/monica_site/templates/portal_base.html
+++ b/site/monica_site/templates/portal_base.html
@@ -5,20 +5,21 @@
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width, initial-scale=1">
   <title>{% block title %}Portal · {{ SITE_NAME }}{% endblock %}</title>
+  <meta name="robots" content="noindex, nofollow">
   <link rel="icon" href="{% static 'brand/favicon-32.png' %}" type="image/png">
-  <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Work+Sans:300,400,500,700%7CPoppins:400,600,700">
+  <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Work+Sans:300,400,500,700%7CPoppins:400,600,700">
   <link rel="stylesheet" href="{% static 'css/portal.css' %}">
-  {% if tianji_enabled %}
-  <div id="tianji-config"
-    data-tracker-url="{{ tianji_tracker_url }}"
-    data-website-id="{{ tianji_website_id }}"
-    data-page-name="{{ page_name }}"
-    {% if user.is_authenticated %}data-user-id="{{ user.pk }}"{% endif %}
-    hidden></div>
-  {% endif %}
   {% block extra_head %}{% endblock %}
 </head>
 <body class="portal {% block body_class %}{% endblock %}">
+{% if tianji_enabled %}
+<div id="tianji-config"
+  data-tracker-url="{{ tianji_tracker_url }}"
+  data-website-id="{{ tianji_website_id }}"
+  data-page-name="{{ page_name }}"
+  {% if user.is_authenticated %}data-user-id="{{ user.pk }}"{% endif %}
+  hidden></div>
+{% endif %}
 {% block body %}
 <div class="portal-shell">
   <aside class="portal-sidebar">
diff --git a/site/public/context_processors.py b/site/public/context_processors.py
index e20f0c3..ebd2ba4 100644
--- a/site/public/context_processors.py
+++ b/site/public/context_processors.py
@@ -8,11 +8,15 @@ def _phone_tel(phone: str) -> str:
     return digits
 
 
-def site_branding(_request):
+def site_branding(request):
     phone = settings.CONTACT_PHONE or ""
+    public_site_url = (getattr(settings, "PUBLIC_SITE_URL", None) or "").rstrip("/")
+    if not public_site_url and getattr(request, "build_absolute_uri", None):
+        public_site_url = request.build_absolute_uri("/").rstrip("/")
     return {
         "SITE_NAME": settings.SITE_NAME,
         "SITE_TAGLINE": settings.SITE_TAGLINE,
+        "PUBLIC_SITE_URL": public_site_url,
         "CONTACT_PHONE": phone,
         "CONTACT_PHONE_TEL": _phone_tel(phone),
         "CONTACT_EMAIL": settings.CONTACT_EMAIL or "",
diff --git a/site/public/middleware.py b/site/public/middleware.py
index e3d1a7d..a1e71a1 100644
--- a/site/public/middleware.py
+++ b/site/public/middleware.py
@@ -21,6 +21,8 @@ class UnderConstructionMiddleware:
         "/portal/messaging/webhooks/",
         "/unsubscribe/",
         "/api/address-suggest",
+        "/robots.txt",
+        "/sitemap.xml",
     )
 
     def __init__(self, get_response):
diff --git a/site/public/notifications.py b/site/public/notifications.py
new file mode 100644
index 0000000..323bd71
--- /dev/null
+++ b/site/public/notifications.py
@@ -0,0 +1,74 @@
+"""Outbound notifications for public-site events."""
+
+import logging
+
+from django.conf import settings
+from django.core.mail import EmailMessage
+from django.urls import reverse
+
+from leads.models import Lead
+
+logger = logging.getLogger(__name__)
+
+
+def notify_admins_of_contact_form(lead: Lead) -> bool:
+    """
+    Email CONTACT_EMAIL when someone submits the public contact form.
+
+    Returns True if a message was sent. Failures are logged; callers should
+    not block the visitor success path on delivery errors.
+    """
+    to_email = (settings.CONTACT_EMAIL or "").strip()
+    if not to_email:
+        logger.warning("CONTACT_EMAIL unset; skipping contact-form notification")
+        return False
+
+    contact = lead.contact
+    name = contact.full_name or "(no name)"
+    phone = contact.phone or "(none)"
+    email = contact.email or "(none)"
+    message = (lead.message or "").strip() or "(no message)"
+
+    site = (settings.PUBLIC_SITE_URL or "").rstrip("/")
+    portal_path = reverse("leads:detail", kwargs={"pk": lead.pk})
+    portal_url = f"{site}{portal_path}" if site else portal_path
+
+    postal = contact.postal_address or {}
+    address_bits = [
+        postal.get("line1") or "",
+        postal.get("line2") or "",
+        ", ".join(
+            part
+            for part in [
+                postal.get("city") or "",
+                postal.get("state") or "",
+                postal.get("zip") or "",
+            ]
+            if part
+        ),
+    ]
+    address = "\n".join(bit for bit in address_bits if bit) or "(none)"
+
+    body = (
+        f"New contact form inquiry from {name}.\n\n"
+        f"Name: {name}\n"
+        f"Email: {email}\n"
+        f"Phone: {phone}\n"
+        f"Address:\n{address}\n\n"
+        f"Message:\n{message}\n\n"
+        f"View in portal: {portal_url}\n"
+    )
+
+    mail = EmailMessage(
+        subject=f"New contact form inquiry from {name}",
+        body=body,
+        from_email=settings.DEFAULT_FROM_EMAIL,
+        to=[to_email],
+        reply_to=[contact.email] if contact.email else None,
+    )
+    try:
+        mail.send(fail_silently=False)
+    except Exception:
+        logger.exception("Failed to send contact-form notification to %s", to_email)
+        return False
+    return True
diff --git a/site/public/templates/public/about.html b/site/public/templates/public/about.html
index 0bb6c3d..df5456d 100644
--- a/site/public/templates/public/about.html
+++ b/site/public/templates/public/about.html
@@ -1,13 +1,45 @@
 {% extends "base.html" %}
 {% load static %}
-{% block title %}About · {{ SITE_NAME }}{% endblock %}
+{% block title %}About {{ SITE_NAME }} · EXIT Realty Realtor{% endblock %}
+{% block og_title %}About {{ SITE_NAME }} · EXIT Realty Realtor{% endblock %}
+{% block twitter_title %}About {{ SITE_NAME }} · EXIT Realty Realtor{% endblock %}
+{% block meta_description %}Meet {{ SITE_NAME }}, a local EXIT Realty realtor helping families buy and sell homes with clear communication and marketing that reaches people. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block og_description %}Meet {{ SITE_NAME }}, a local EXIT Realty realtor helping families buy and sell homes with clear communication and marketing that reaches people. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block twitter_description %}Meet {{ SITE_NAME }}, a local EXIT Realty realtor helping families buy and sell homes with clear communication and marketing that reaches people. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block og_image %}
+<meta property="og:image" content="{{ PUBLIC_SITE_URL }}{% static 'images/careers-1-570x388.jpg' %}">
+<meta property="og:image:alt" content="{{ SITE_NAME }}">
+{% endblock %}
+{% block structured_data %}
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "AboutPage",
+  "name": "About {{ SITE_NAME|escapejs }}",
+  "url": "{{ PUBLIC_SITE_URL }}{% url 'public:about' %}",
+  "description": "Meet {{ SITE_NAME|escapejs }}, a local EXIT Realty realtor helping families buy and sell homes with clear communication and marketing that reaches people.",
+  "mainEntity": {
+    "@type": "RealEstateAgent",
+    "name": "{{ SITE_NAME|escapejs }}",
+    "url": "{{ PUBLIC_SITE_URL }}/",
+    "telephone": "{{ CONTACT_PHONE|escapejs }}",
+    "email": "{{ CONTACT_EMAIL|escapejs }}",
+    "areaServed": "{{ CONTACT_SERVICE_AREA|escapejs }}",
+    "worksFor": {
+      "@type": "Organization",
+      "name": "EXIT Realty Redefined"
+    }
+  }
+}
+</script>
+{% endblock %}
 {% block content %}
   <section class="breadcrumbs-custom bg-image context-dark" style="background-image: url({% static 'images/breadcrumbs-image-1.jpg' %});">
     <div class="breadcrumbs-custom-inner">
       <div class="container breadcrumbs-custom-container">
         <div class="breadcrumbs-custom-main">
-          <h6 class="breadcrumbs-custom-subtitle title-decorated">About</h6>
-          <h2 class="text-uppercase breadcrumbs-custom-title">Meet Monica</h2>
+          <p class="breadcrumbs-custom-subtitle title-decorated">About</p>
+          <h1 class="text-uppercase breadcrumbs-custom-title">Meet Monica</h1>
         </div>
         <ul class="breadcrumbs-custom-path">
           <li><a href="{% url 'public:home' %}">Home</a></li>
@@ -20,13 +52,13 @@
     <div class="container">
       <div class="row row-50 justify-content-center justify-content-lg-between flex-lg-row-reverse">
         <div class="col-md-10 col-lg-6 col-xl-5">
-          <h3 class="text-uppercase">Local realtor,<br>personal service</h3>
+          <h2 class="text-uppercase">Local realtor,<br>personal service</h2>
           <p class="about-subtitle">I help families buy and sell homes with clear communication and marketing that actually reaches people — not just another postcard blast.</p>
           <p>This site replaces a costly third-party campaign platform. Visitors reach me through a protected contact form; every inquiry lands in my portal with source tracking so I know which campaigns work.</p>
           <a class="button button-lg button-primary button-winona" href="{% url 'public:contact' %}" data-tianji-event="about_cta" data-tianji-event-destination="contact">Work with me</a>
         </div>
         <div class="col-md-10 col-lg-6 col-xl-6">
-          <img class="img-responsive" src="{% static 'images/careers-1-570x388.jpg' %}" alt="{{ SITE_NAME }}" width="570" height="388"/>
+          <img class="img-responsive" src="{% static 'images/careers-1-570x388.jpg' %}" alt="{{ SITE_NAME }}, EXIT Realty realtor" width="570" height="388"/>
         </div>
       </div>
     </div>
diff --git a/site/public/templates/public/contact.html b/site/public/templates/public/contact.html
index ae489c4..e575789 100644
--- a/site/public/templates/public/contact.html
+++ b/site/public/templates/public/contact.html
@@ -1,13 +1,45 @@
 {% extends "base.html" %}
 {% load static %}
-{% block title %}Contact · {{ SITE_NAME }}{% endblock %}
+{% block title %}Contact {{ SITE_NAME }} · Get in Touch{% endblock %}
+{% block og_title %}Contact {{ SITE_NAME }} · Get in Touch{% endblock %}
+{% block twitter_title %}Contact {{ SITE_NAME }} · Get in Touch{% endblock %}
+{% block meta_description %}Contact {{ SITE_NAME }} at EXIT Realty about buying or selling a home. {{ CONTACT_SERVICE_AREA }}. Call{% if CONTACT_PHONE %} {{ CONTACT_PHONE }}{% endif %}{% if CONTACT_EMAIL %} or email {{ CONTACT_EMAIL }}{% endif %}.{% endblock %}
+{% block og_description %}Contact {{ SITE_NAME }} at EXIT Realty about buying or selling a home. {{ CONTACT_SERVICE_AREA }}. Call{% if CONTACT_PHONE %} {{ CONTACT_PHONE }}{% endif %}{% if CONTACT_EMAIL %} or email {{ CONTACT_EMAIL }}{% endif %}.{% endblock %}
+{% block twitter_description %}Contact {{ SITE_NAME }} at EXIT Realty about buying or selling a home. {{ CONTACT_SERVICE_AREA }}. Call{% if CONTACT_PHONE %} {{ CONTACT_PHONE }}{% endif %}{% if CONTACT_EMAIL %} or email {{ CONTACT_EMAIL }}{% endif %}.{% endblock %}
+{% block structured_data %}
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "ContactPage",
+  "name": "Contact {{ SITE_NAME|escapejs }}",
+  "url": "{{ PUBLIC_SITE_URL }}{% url 'public:contact' %}",
+  "description": "Contact {{ SITE_NAME|escapejs }} at EXIT Realty about buying or selling a home. {{ CONTACT_SERVICE_AREA|escapejs }}.",
+  "mainEntity": {
+    "@type": "RealEstateAgent",
+    "name": "{{ SITE_NAME|escapejs }}",
+    "url": "{{ PUBLIC_SITE_URL }}/",
+    "telephone": "{{ CONTACT_PHONE|escapejs }}",
+    "email": "{{ CONTACT_EMAIL|escapejs }}",
+    "areaServed": "{{ CONTACT_SERVICE_AREA|escapejs }}",
+    "contactPoint": {
+      "@type": "ContactPoint",
+      "contactType": "customer service",
+      "telephone": "{{ CONTACT_PHONE|escapejs }}",
+      "email": "{{ CONTACT_EMAIL|escapejs }}",
+      "areaServed": "{{ CONTACT_SERVICE_AREA|escapejs }}",
+      "availableLanguage": "English"
+    }
+  }
+}
+</script>
+{% endblock %}
 {% block content %}
   <section class="breadcrumbs-custom bg-image context-dark" style="background-image: url({% static 'images/breadcrumbs-image-1.jpg' %});">
     <div class="breadcrumbs-custom-inner">
       <div class="container breadcrumbs-custom-container">
         <div class="breadcrumbs-custom-main">
-          <h6 class="breadcrumbs-custom-subtitle title-decorated">Contact</h6>
-          <h2 class="text-uppercase breadcrumbs-custom-title">Get in touch</h2>
+          <p class="breadcrumbs-custom-subtitle title-decorated">Contact</p>
+          <h1 class="text-uppercase breadcrumbs-custom-title">Get in touch</h1>
         </div>
         <ul class="breadcrumbs-custom-path">
           <li><a href="{% url 'public:home' %}">Home</a></li>
diff --git a/site/public/templates/public/home.html b/site/public/templates/public/home.html
index 5f77dc1..2d89013 100644
--- a/site/public/templates/public/home.html
+++ b/site/public/templates/public/home.html
@@ -1,6 +1,30 @@
 {% extends "base.html" %}
 {% load static %}
-{% block title %}Home · {{ SITE_NAME }}{% endblock %}
+{% block title %}{{ SITE_NAME }} · EXIT Realty | {{ CONTACT_SERVICE_AREA }}{% endblock %}
+{% block og_title %}{{ SITE_NAME }} · EXIT Realty | {{ CONTACT_SERVICE_AREA }}{% endblock %}
+{% block twitter_title %}{{ SITE_NAME }} · EXIT Realty | {{ CONTACT_SERVICE_AREA }}{% endblock %}
+{% block meta_description %}{{ SITE_NAME }}, EXIT Realty — buying and selling homes with clear advice and multi-channel marketing. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block og_description %}{{ SITE_NAME }}, EXIT Realty — buying and selling homes with clear advice and multi-channel marketing. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block twitter_description %}{{ SITE_NAME }}, EXIT Realty — buying and selling homes with clear advice and multi-channel marketing. {{ CONTACT_SERVICE_AREA }}.{% endblock %}
+{% block structured_data %}
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "RealEstateAgent",
+  "name": "{{ SITE_NAME|escapejs }}",
+  "url": "{{ PUBLIC_SITE_URL }}/",
+  "image": "{{ PUBLIC_SITE_URL }}{% static 'images/slider-minimal-slide-1-1920x968.jpg' %}",
+  "telephone": "{{ CONTACT_PHONE|escapejs }}",
+  "email": "{{ CONTACT_EMAIL|escapejs }}",
+  "description": "{{ SITE_NAME|escapejs }}, EXIT Realty — buying and selling homes with clear advice and multi-channel marketing. {{ CONTACT_SERVICE_AREA|escapejs }}.",
+  "areaServed": "{{ CONTACT_SERVICE_AREA|escapejs }}",
+  "worksFor": {
+    "@type": "Organization",
+    "name": "EXIT Realty Redefined"
+  }
+}
+</script>
+{% endblock %}
 {% block content %}
   <div class="swiper-container swiper-slider swiper-slider-minimal" data-loop="true" data-slide-effect="fade" data-autoplay="false" data-simulate-touch="true">
     <div class="swiper-wrapper">
@@ -24,7 +48,7 @@
             <div class="wow-outer">
               <div class="title-docor-text font-weight-bold title-decorated text-uppercase wow slideInLeft text-white">Local Market Insight</div>
             </div>
-            <h1 class="text-uppercase text-white font-weight-bold wow-outer"><span class="wow slideInDown" data-wow-delay=".2s">Sell With<br>Confidence</span></h1>
+            <h2 class="text-uppercase text-white font-weight-bold wow-outer"><span class="wow slideInDown" data-wow-delay=".2s">Sell With<br>Confidence</span></h2>
             <p class="text-white wow-outer"><span class="wow slideInDown" data-wow-delay=".35s">Pricing strategy, staging guidance, and multi-channel outreach so the right buyers see your listing.</span></p>
             <div class="wow-outer button-outer">
               <a class="button button-md button-primary button-winona wow slideInDown" href="{% url 'public:about' %}" data-wow-delay=".4s" data-tianji-event="hero_about">Meet Monica</a>
@@ -39,13 +63,13 @@
   </div>
   <section class="section section-lg">
     <div class="container">
-      <h3 class="text-uppercase text-center wow-outer"><span class="wow slideInDown">How I can help</span></h3>
+      <h2 class="text-uppercase text-center wow-outer"><span class="wow slideInDown">How I can help</span></h2>
       <div class="row row-50">
         <div class="col-md-4 wow-outer">
           <article class="box-chloe wow slideInUp">
             <div class="box-chloe__icon linearicons-home-icon3"></div>
             <div class="box-chloe__main">
-              <h4 class="box-chloe__title">Buyers</h4>
+              <h3 class="box-chloe__title">Buyers</h3>
               <p>Neighborhood tours, offer strategy, and negotiation that protects your timeline and budget.</p>
             </div>
           </article>
@@ -54,7 +78,7 @@
           <article class="box-chloe wow slideInUp" data-wow-delay=".05s">
             <div class="box-chloe__icon linearicons-apartment"></div>
             <div class="box-chloe__main">
-              <h4 class="box-chloe__title">Sellers</h4>
+              <h3 class="box-chloe__title">Sellers</h3>
               <p>Listing prep, professional marketing, and outreach across email, SMS, postcard, and social.</p>
             </div>
           </article>
@@ -63,7 +87,7 @@
           <article class="box-chloe wow slideInUp" data-wow-delay=".1s">
             <div class="box-chloe__icon linearicons-chart-growth"></div>
             <div class="box-chloe__main">
-              <h4 class="box-chloe__title">Market guidance</h4>
+              <h3 class="box-chloe__title">Market guidance</h3>
               <p>Honest comps and timing advice — whether you move this season or plan ahead.</p>
             </div>
           </article>
@@ -73,7 +97,7 @@
   </section>
   <section class="section section-lg bg-gray-100 text-center">
     <div class="container">
-      <h3 class="text-uppercase wow-outer"><span class="wow slideInUp">Ready when you are</span></h3>
+      <h2 class="text-uppercase wow-outer"><span class="wow slideInUp">Ready when you are</span></h2>
       <p class="wow-outer"><span class="text-width-1 wow slideInDown">Tell me what you are looking for. I will follow up personally — your message becomes a lead in my private portal.</span></p>
       <a class="button button-lg button-primary button-winona" href="{% url 'public:contact' %}" data-tianji-event="home_cta_contact">Contact Monica</a>
     </div>
diff --git a/site/public/urls.py b/site/public/urls.py
index 34feedb..0977bd5 100644
--- a/site/public/urls.py
+++ b/site/public/urls.py
@@ -8,6 +8,8 @@ urlpatterns = [
     path("", views.home, name="home"),
     path("about/", views.about, name="about"),
     path("contact/", views.contact, name="contact"),
+    path("robots.txt", views.robots_txt, name="robots_txt"),
+    path("sitemap.xml", views.sitemap_xml, name="sitemap_xml"),
     path("under-construction/", views.under_construction, name="under_construction"),
     path("unsubscribe/<str:token>/", views.unsubscribe, name="unsubscribe"),
     path(
diff --git a/site/public/views.py b/site/public/views.py
index 2c20eb1..c33985f 100644
--- a/site/public/views.py
+++ b/site/public/views.py
@@ -1,8 +1,10 @@
+from django.conf import settings
 from django.contrib import messages
+from django.http import HttpResponse
 from django.shortcuts import redirect, render
 from django.urls import reverse
 from django.views.decorators.csrf import csrf_exempt
-from django.views.decorators.http import require_http_methods
+from django.views.decorators.http import require_GET, require_http_methods
 
 from analytics.services import attribute_lead_from_request
 from contacts.models import Channel, ConsentRecord, Contact
@@ -15,6 +17,14 @@ from messaging.services import (
     unsubscribe_all,
 )
 from public.forms import ContactForm, NotifyForm
+from public.notifications import notify_admins_of_contact_form
+
+
+def _public_site_base(request) -> str:
+    base = (settings.PUBLIC_SITE_URL or "").rstrip("/")
+    if base:
+        return base
+    return request.build_absolute_uri("/").rstrip("/")
 
 
 def home(request):
@@ -25,6 +35,51 @@ def about(request):
     return render(request, "public/about.html")
 
 
+@require_GET
+def robots_txt(request):
+    site = _public_site_base(request)
+    body = "\n".join(
+        [
+            "User-agent: *",
+            "Allow: /",
+            "Disallow: /portal/",
+            "Disallow: /accounts/",
+            "Disallow: /admin/",
+            "Disallow: /api/",
+            f"Sitemap: {site}/sitemap.xml",
+            "",
+        ]
+    )
+    return HttpResponse(body, content_type="text/plain; charset=utf-8")
+
+
+@require_GET
+def sitemap_xml(request):
+    site = _public_site_base(request)
+    paths = [
+        ("public:home", "1.0", "weekly"),
+        ("public:about", "0.8", "monthly"),
+        ("public:contact", "0.9", "monthly"),
+    ]
+    urls = []
+    for name, priority, changefreq in paths:
+        path = reverse(name)
+        urls.append(
+            "  <url>\n"
+            f"    <loc>{site}{path}</loc>\n"
+            f"    <changefreq>{changefreq}</changefreq>\n"
+            f"    <priority>{priority}</priority>\n"
+            "  </url>"
+        )
+    body = (
+        '<?xml version="1.0" encoding="UTF-8"?>\n'
+        '<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">\n'
+        + "\n".join(urls)
+        + "\n</urlset>\n"
+    )
+    return HttpResponse(body, content_type="application/xml; charset=utf-8")
+
+
 @require_http_methods(["GET", "POST"])
 def contact(request):
     if request.method == "POST":
@@ -72,6 +127,7 @@ def contact(request):
                 status=Lead.Status.NEW,
             )
             attribute_lead_from_request(request, lead)
+            notify_admins_of_contact_form(lead)
             messages.success(request, "Thanks — Monica will be in touch soon.")
             return redirect(f"{reverse('public:contact')}?sent=1")
     else: