diff --git a/site/messaging/migrations/0005_message_opened_clicked_statuses.py b/site/messaging/migrations/0005_message_opened_clicked_statuses.py
new file mode 100644
index 0000000..804ee70
--- /dev/null
+++ b/site/messaging/migrations/0005_message_opened_clicked_statuses.py
@@ -0,0 +1,18 @@
+# Generated by Django 6.1 on 2026-08-10 15:20
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('messaging', '0004_stored_file'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='message',
+            name='status',
+            field=models.CharField(choices=[('draft', 'Draft'), ('scheduled', 'Scheduled'), ('queued', 'Queued'), ('sent', 'Sent'), ('delivered', 'Delivered'), ('opened', 'Opened'), ('clicked', 'Clicked'), ('failed', 'Failed'), ('bounced', 'Bounced'), ('suppressed', 'Suppressed')], default='draft', max_length=16),
+        ),
+    ]
diff --git a/site/messaging/models.py b/site/messaging/models.py
index d389f3e..25b1a66 100644
--- a/site/messaging/models.py
+++ b/site/messaging/models.py
@@ -74,6 +74,8 @@ class Message(UUIDPrimaryKeyModel, TimeStampedModel):
         QUEUED = "queued", "Queued"
         SENT = "sent", "Sent"
         DELIVERED = "delivered", "Delivered"
+        OPENED = "opened", "Opened"
+        CLICKED = "clicked", "Clicked"
         FAILED = "failed", "Failed"
         BOUNCED = "bounced", "Bounced"
         SUPPRESSED = "suppressed", "Suppressed"
diff --git a/site/messaging/services.py b/site/messaging/services.py
index f8a1d79..829d380 100644
--- a/site/messaging/services.py
+++ b/site/messaging/services.py
@@ -352,8 +352,27 @@ def send_campaign_completion_notify(campaign: Campaign) -> bool:
     campaign.notify_sent_at = now
 
     counts = campaign.messages.aggregate(
-        sent=Count("id", filter=Q(status=Message.Status.SENT)),
-        delivered=Count("id", filter=Q(status=Message.Status.DELIVERED)),
+        sent=Count(
+            "id",
+            filter=Q(
+                status__in=[
+                    Message.Status.SENT,
+                    Message.Status.DELIVERED,
+                    Message.Status.OPENED,
+                    Message.Status.CLICKED,
+                ]
+            ),
+        ),
+        delivered=Count(
+            "id",
+            filter=Q(
+                status__in=[
+                    Message.Status.DELIVERED,
+                    Message.Status.OPENED,
+                    Message.Status.CLICKED,
+                ]
+            ),
+        ),
         failed=Count(
             "id",
             filter=Q(
diff --git a/site/messaging/templates/messaging/campaign_detail.html b/site/messaging/templates/messaging/campaign_detail.html
index 0a3a33a..8d5e004 100644
--- a/site/messaging/templates/messaging/campaign_detail.html
+++ b/site/messaging/templates/messaging/campaign_detail.html
@@ -92,7 +92,8 @@
       <p class="hint-block" style="margin-top:0">
         Unique recipients: <strong data-stat="opens">{{ stats.opens }}</strong> opened ·
         <strong data-stat="clicks">{{ stats.clicks }}</strong> clicked
-        ({{ stats.open_events }} open events / {{ stats.click_events }} click events from SMTP2GO).
+        (<span data-stat="open_events">{{ stats.open_events }}</span> open events /
+        <span data-stat="click_events">{{ stats.click_events }}</span> click events from SMTP2GO).
       </p>
       {% elif campaign.channel == "sms" %}
       <p class="hint-block" style="margin-top:0">
@@ -103,12 +104,24 @@
         Postcard status updates from PCM Integrations webhooks.
       </p>
       {% endif %}
-      <div class="chart-placeholder" aria-hidden="true">
-        <div class="bar" style="height:55%"></div>
-        <div class="bar" style="height:70%"></div>
-        <div class="bar" style="height:40%"></div>
-        <div class="bar" style="height:30%"></div>
-        <div class="bar" style="height:20%"></div>
+      <div class="chart-placeholder" id="engagement-chart" role="img"
+           aria-label="Campaign engagement chart">
+        {% for bar in stats.chart_bars %}
+        <div class="chart-bar-col">
+          <div class="bar" style="height:{{ bar.pct }}%"
+               title="{{ bar.label }}: {{ bar.value }}"
+               data-bar-label="{{ bar.label }}"></div>
+          <div class="chart-bar-meta">
+            <span class="chart-bar-value" data-bar-value="{{ bar.label }}">{{ bar.value }}</span>
+            <span class="chart-bar-label">{{ bar.label }}</span>
+          </div>
+        </div>
+        {% empty %}
+        <div class="chart-bar-col">
+          <div class="bar" style="height:12%"></div>
+          <div class="chart-bar-meta"><span class="chart-bar-label">—</span></div>
+        </div>
+        {% endfor %}
       </div>
     </div>
   </div>
@@ -217,10 +230,24 @@
       badge.className = "badge badge-" + data.status;
     }
     Object.keys(data.stats || {}).forEach(function (key) {
+      if (key === "chart_bars") return;
       document.querySelectorAll('[data-stat="' + key + '"]').forEach(function (el) {
         el.textContent = data.stats[key];
       });
     });
+    var chart = document.getElementById("engagement-chart");
+    if (chart && Array.isArray(data.stats && data.stats.chart_bars)) {
+      chart.innerHTML = data.stats.chart_bars.map(function (bar) {
+        return '<div class="chart-bar-col">' +
+          '<div class="bar" style="height:' + esc(bar.pct) + '%" title="' +
+          esc(bar.label) + ': ' + esc(bar.value) + '" data-bar-label="' +
+          esc(bar.label) + '"></div>' +
+          '<div class="chart-bar-meta">' +
+          '<span class="chart-bar-value">' + esc(bar.value) + '</span>' +
+          '<span class="chart-bar-label">' + esc(bar.label) + '</span>' +
+          '</div></div>';
+      }).join("");
+    }
     var body = document.getElementById("recipients-body");
     if (body && data.messages) {
       if (!data.messages.length) {
diff --git a/site/messaging/tests.py b/site/messaging/tests.py
index b29d1b3..c6c0787 100644
--- a/site/messaging/tests.py
+++ b/site/messaging/tests.py
@@ -382,7 +382,7 @@ class Smtp2goEmailWebhookTests(TestCase):
             ).exists()
         )
 
-    def test_open_records_event_keeps_delivered(self):
+    def test_open_records_event_sets_opened(self):
         self.message.status = Message.Status.DELIVERED
         self.message.save(update_fields=["status"])
         url = reverse("messaging:email_webhook")
@@ -395,13 +395,46 @@ class Smtp2goEmailWebhookTests(TestCase):
             },
         )
         self.message.refresh_from_db()
-        self.assertEqual(self.message.status, Message.Status.DELIVERED)
+        self.assertEqual(self.message.status, Message.Status.OPENED)
         self.assertTrue(
             ProviderEvent.objects.filter(
                 message=self.message, event_type="open"
             ).exists()
         )
 
+    def test_click_sets_clicked_from_sent(self):
+        url = reverse("messaging:email_webhook")
+        self.client.post(
+            url,
+            data={
+                "event": "click",
+                "rcpt": "pat@example.com",
+                "X-Monica-Message-Id": str(self.message.pk),
+            },
+        )
+        self.message.refresh_from_db()
+        self.assertEqual(self.message.status, Message.Status.CLICKED)
+        self.assertTrue(
+            ProviderEvent.objects.filter(
+                message=self.message, event_type="click"
+            ).exists()
+        )
+
+    def test_open_does_not_downgrade_clicked(self):
+        self.message.status = Message.Status.CLICKED
+        self.message.save(update_fields=["status"])
+        url = reverse("messaging:email_webhook")
+        self.client.post(
+            url,
+            data={
+                "event": "open",
+                "rcpt": "pat@example.com",
+                "X-Monica-Message-Id": str(self.message.pk),
+            },
+        )
+        self.message.refresh_from_db()
+        self.assertEqual(self.message.status, Message.Status.CLICKED)
+
     def test_hard_bounce_suppresses_contact(self):
         url = reverse("messaging:email_webhook")
         self.client.post(
@@ -449,6 +482,9 @@ class Smtp2goEmailWebhookTests(TestCase):
         self.assertEqual(response.status_code, 200)
         data = response.json()
         self.assertEqual(data["stats"]["opens"], 1)
+        self.assertIn("chart_bars", data["stats"])
+        labels = [bar["label"] for bar in data["stats"]["chart_bars"]]
+        self.assertEqual(labels, ["Sent", "Delivered", "Opens", "Clicks", "Failed"])
 
     def test_bearer_authorization_header(self):
         import json
diff --git a/site/messaging/views.py b/site/messaging/views.py
index c0c6c93..3c1ec34 100644
--- a/site/messaging/views.py
+++ b/site/messaging/views.py
@@ -536,7 +536,13 @@ def campaign_detail(request, pk):
                 Campaign.Status.SENDING,
             }
             and campaign.messages.exclude(
-                status__in={"sent", "delivered", "suppressed"}
+                status__in={
+                    "sent",
+                    "delivered",
+                    "opened",
+                    "clicked",
+                    "suppressed",
+                }
             ).exists(),
         },
     )
diff --git a/site/messaging/webhooks.py b/site/messaging/webhooks.py
index ffdff72..e492803 100644
--- a/site/messaging/webhooks.py
+++ b/site/messaging/webhooks.py
@@ -21,7 +21,7 @@ PROVIDER_SMS = "smtp2go_sms"
 PROVIDER_PCM = "pcm"
 PROVIDER = PROVIDER_EMAIL  # backward-compatible alias
 
-# Do not move a message backward to a weaker delivery state.
+# Do not move a message backward to a weaker delivery / engagement state.
 _STATUS_RANK = {
     Message.Status.DRAFT: 0,
     Message.Status.SCHEDULED: 1,
@@ -29,10 +29,28 @@ _STATUS_RANK = {
     Message.Status.SENT: 3,
     Message.Status.FAILED: 3,
     Message.Status.DELIVERED: 4,
-    Message.Status.BOUNCED: 5,
-    Message.Status.SUPPRESSED: 5,
+    Message.Status.OPENED: 5,
+    Message.Status.CLICKED: 6,
+    Message.Status.BOUNCED: 7,
+    Message.Status.SUPPRESSED: 7,
 }
 
+_ENGAGED_OR_DELIVERED = frozenset(
+    {
+        Message.Status.DELIVERED,
+        Message.Status.OPENED,
+        Message.Status.CLICKED,
+    }
+)
+_SENT_OR_BETTER = frozenset(
+    {
+        Message.Status.SENT,
+        Message.Status.DELIVERED,
+        Message.Status.OPENED,
+        Message.Status.CLICKED,
+    }
+)
+
 _MONICA_HEADER_KEYS = (
     "X-Monica-Message-Id",
     "x-monica-message-id",
@@ -188,6 +206,8 @@ def find_message_for_email_event(payload: dict[str, Any]) -> Message | None:
                 Message.Status.QUEUED,
                 Message.Status.SENT,
                 Message.Status.DELIVERED,
+                Message.Status.OPENED,
+                Message.Status.CLICKED,
                 Message.Status.FAILED,
                 Message.Status.BOUNCED,
             ],
@@ -207,11 +227,12 @@ def _maybe_upgrade_status(message: Message, new_status: str, *, error: str = "")
         Message.Status.FAILED,
     }:
         return
-    if (
-        message.status
-        in {Message.Status.BOUNCED, Message.Status.SUPPRESSED}
-        and new_status == Message.Status.DELIVERED
-    ):
+    if message.status in {Message.Status.BOUNCED, Message.Status.SUPPRESSED} and new_status in {
+        Message.Status.SENT,
+        Message.Status.DELIVERED,
+        Message.Status.OPENED,
+        Message.Status.CLICKED,
+    }:
         return
 
     fields = ["status", "updated_at"]
@@ -219,7 +240,7 @@ def _maybe_upgrade_status(message: Message, new_status: str, *, error: str = "")
     if error:
         message.error = error[:2000]
         fields.append("error")
-    elif new_status == Message.Status.DELIVERED:
+    elif new_status in _ENGAGED_OR_DELIVERED:
         message.error = ""
         fields.append("error")
     message.save(update_fields=fields)
@@ -293,7 +314,17 @@ def _apply_email_event(message: Message, event: str, payload: dict[str, Any]) ->
         )
         return
 
-    # open / click / resubscribe — event row only (status unchanged)
+    if event == "open":
+        # Open implies delivery; do not overwrite a stronger click status.
+        if message.status != Message.Status.CLICKED:
+            _maybe_upgrade_status(message, Message.Status.OPENED)
+        return
+
+    if event == "click":
+        _maybe_upgrade_status(message, Message.Status.CLICKED)
+        return
+
+    # resubscribe — event row only (status unchanged)
 
 
 def process_smtp2go_email_webhook(payload: dict[str, Any]) -> ProviderEvent | None:
@@ -612,7 +643,20 @@ def process_pcm_postcard_webhook(payload: dict[str, Any]) -> ProviderEvent | Non
     )
 
 
-def campaign_engagement_stats(campaign) -> dict[str, int]:
+def _engagement_chart_bars(metrics: list[tuple[str, int]]) -> list[dict]:
+    """Build bar heights (percent) for the campaign engagement chart."""
+    peak = max((value for _, value in metrics), default=0)
+    bars: list[dict] = []
+    for label, value in metrics:
+        if peak <= 0:
+            pct = 12 if value == 0 else 100
+        else:
+            pct = max(12, int(round((value / peak) * 100))) if value else 8
+        bars.append({"label": label, "value": value, "pct": pct})
+    return bars
+
+
+def campaign_engagement_stats(campaign) -> dict:
     """Aggregate delivery + open/click counts for the campaign report."""
     messages_qs = campaign.messages.all()
     statuses = list(messages_qs.values_list("status", flat=True))
@@ -626,15 +670,43 @@ def campaign_engagement_stats(campaign) -> dict[str, int]:
         events.filter(event_type__iexact="click").values_list("message_id", flat=True)
     )
 
+    # Status-based engagement also counts (webhook may set opened/clicked).
+    status_opened = sum(1 for s in statuses if s in {"opened", "clicked"})
+    status_clicked = sum(1 for s in statuses if s == "clicked")
+    opens = max(len(open_message_ids), status_opened)
+    clicks = max(len(click_message_ids), status_clicked)
+
+    sent = sum(1 for s in statuses if s in _SENT_OR_BETTER)
+    delivered = sum(1 for s in statuses if s in _ENGAGED_OR_DELIVERED)
+    failed = sum(1 for s in statuses if s in {"failed", "bounced"})
+    suppressed = sum(1 for s in statuses if s == "suppressed")
+
+    if campaign.channel == Channel.EMAIL:
+        chart_metrics = [
+            ("Sent", sent),
+            ("Delivered", delivered),
+            ("Opens", opens),
+            ("Clicks", clicks),
+            ("Failed", failed),
+        ]
+    else:
+        chart_metrics = [
+            ("Sent", sent),
+            ("Delivered", delivered),
+            ("Failed", failed),
+            ("Suppressed", suppressed),
+        ]
+
     return {
         "total": len(statuses),
-        "sent": sum(1 for s in statuses if s in {"sent", "delivered"}),
-        "delivered": sum(1 for s in statuses if s == "delivered"),
-        "failed": sum(1 for s in statuses if s in {"failed", "bounced"}),
+        "sent": sent,
+        "delivered": delivered,
+        "failed": failed,
         "bounced": sum(1 for s in statuses if s == "bounced"),
-        "suppressed": sum(1 for s in statuses if s == "suppressed"),
-        "opens": len(open_message_ids),
-        "clicks": len(click_message_ids),
+        "suppressed": suppressed,
+        "opens": opens,
+        "clicks": clicks,
         "open_events": events.filter(event_type__iexact="open").count(),
         "click_events": events.filter(event_type__iexact="click").count(),
+        "chart_bars": _engagement_chart_bars(chart_metrics),
     }
diff --git a/site/monica_site/static/css/portal.css b/site/monica_site/static/css/portal.css
index 34bb955..a5df5fd 100644
--- a/site/monica_site/static/css/portal.css
+++ b/site/monica_site/static/css/portal.css
@@ -154,6 +154,8 @@ body.portal {
 .badge-sent { background: #d0eef0; color: #00626c; }
 .badge-scheduled { background: #ede9fe; color: #5b21b6; }
 .badge-delivered { background: #d1fae5; color: #065f46; }
+.badge-opened { background: #dbeafe; color: #1e40af; }
+.badge-clicked { background: #ede9fe; color: #5b21b6; }
 .badge-failed { background: #fee2e2; color: #991b1b; }
 .badge-optin { background: #d1fae5; color: #065f46; }
 .badge-optout { background: #f3f4f6; color: #4b5563; }
@@ -199,15 +201,52 @@ body.portal {
   border: 1px dashed #a8d8dc;
   display: flex;
   align-items: flex-end;
-  gap: 8px;
-  padding: 24px 16px 16px;
+  gap: 12px;
+  padding: 24px 16px 12px;
 }
-.chart-placeholder .bar {
+.chart-placeholder > .bar {
   flex: 1;
   background: var(--monica-primary);
   opacity: 0.75;
   border-radius: 2px 2px 0 0;
-  min-height: 20px;
+  min-height: 8px;
+}
+.chart-placeholder .chart-bar-col {
+  flex: 1;
+  display: flex;
+  flex-direction: column;
+  align-items: stretch;
+  justify-content: flex-end;
+  min-width: 0;
+  height: 100%;
+}
+.chart-placeholder .chart-bar-col .bar {
+  width: 100%;
+  background: var(--monica-primary);
+  opacity: 0.75;
+  border-radius: 2px 2px 0 0;
+  min-height: 8px;
+  transition: height 0.25s ease;
+}
+.chart-placeholder .chart-bar-meta {
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  gap: 2px;
+  margin-top: 8px;
+  text-align: center;
+}
+.chart-placeholder .chart-bar-value {
+  font-size: 13px;
+  font-weight: 600;
+  color: #0f172a;
+  line-height: 1.2;
+}
+.chart-placeholder .chart-bar-label {
+  font-size: 11px;
+  color: var(--monica-muted);
+  line-height: 1.2;
+  white-space: nowrap;
 }
 
 .consent-pills { display: flex; gap: 6px; flex-wrap: wrap; }