diff --git a/.cursor/rules/preview-sites.mdc b/.cursor/rules/preview-sites.mdc
index fabd096..c3bf877 100644
--- a/.cursor/rules/preview-sites.mdc
+++ b/.cursor/rules/preview-sites.mdc
@@ -18,5 +18,7 @@ When creating or expanding client previews in this repo, follow **[`RULE.md`](RU
 - Reuse patterns from existing proposals under `proposals/*/mockup/` (gallery, pricing, `ux-planned.html`, `ux-hub.css`).
 - Kebab-case: `proposals/<client-name>/`. Keep `templates/` client-free.
 - Every page footer must credit: Made by [AI ML Operations, LLC](https://aimloperations.com) (link the company name).
+- Public marketing SEO on first shot: unique titles, meta descriptions, descriptive link text (no bare “Learn more”), OG/Twitter + LocalBusiness JSON-LD on homepage; target Lighthouse SEO 100. Details in `RULE.md` → SEO.
+- Add each live preview to the Active previews table in `README.md` (business, phone, email, URL).
 
 Do not invent features or prices. If `features.md` and a mock disagree, update the mock to match the catalog.
diff --git a/README.md b/README.md
index 6f53344..26b1d49 100644
--- a/README.md
+++ b/README.md
@@ -22,6 +22,14 @@ Each client proposal should include:
 - `mockup/ux-gallery.html` — monica-style card hub (one card per screen/feature)
 - `mockup/pricing.html` — interactive feature picker with dependency rules
 
+## Active previews
+
+| Business | Phone | Email | Preview URL |
+| --- | --- | --- | --- |
+| Ed's Plumbing & Sewer | (630) 663-1444 | info@thegreatestplumber.com | https://ed-preview.aimloperations.com/ |
+| Paint to Please | _TBD_ | _TBD_ | https://paint-to-please-preview.aimloperations.com/ |
+| Select Electrical Services | (630) 202-8020 | select8020@gmail.com | https://select-electrical-preview.aimloperations.com/ |
+
 ## Repository structure
 
 ```text
diff --git a/RULE.md b/RULE.md
index 7bd0e50..80e40b0 100644
--- a/RULE.md
+++ b/RULE.md
@@ -32,6 +32,7 @@ Do **not** invent new product features or prices. Read `features.md` and use tho
    Made by <a href="https://aimloperations.com" rel="noopener noreferrer" target="_blank">AI ML Operations, LLC</a>
    ```
    Link the company name only. Do not omit on new pages.
+10. **SEO on first shot** — public marketing pages must pass Lighthouse SEO (target **100**). Follow the [SEO checklist](#seo-public-marketing) below; do not ship homepage without meta description and descriptive link text.
 
 ---
 
@@ -72,12 +73,14 @@ proposals/<client-name>/
 1. Create folders above.
 2. Copy closest `templates/<name>/` into `mockup/` (omit template docs/junk).
 3. Brand the **public** site (copy, colors, logo, services, contact). Prefer real approved data; mark placeholders clearly.
-4. Add **ux-gallery.html** — monica-style hub: eyebrow per feature (`Public · base`, `Portal · base`, `Portal · Email/SMS`, …). Ready screens link to real HTML; unfinished → `ux-planned.html?p=<key>`.
-5. Add **pricing.html** — base rows locked on; add-ons toggleable; enforce deps; show one-time + monthly totals; disclaimer that usage (Stripe/SMS/postage) is extra.
-6. Write **SCOPE.md** — recommend add-ons for *this* business; compute totals from `features.md` prices.
-7. Write **NOTES.md** — client identity, sources, sitemap, preview reminder, next passes.
-8. Banner on marketing pages → gallery + pricing links.
-9. Smoke-test locally as static files.
+4. Apply **SEO** on every public marketing page (see [SEO checklist](#seo-public-marketing)) — meta description, unique titles, descriptive links, OG/Twitter, LocalBusiness JSON-LD on the homepage.
+5. Add **ux-gallery.html** — monica-style hub: eyebrow per feature (`Public · base`, `Portal · base`, `Portal · Email/SMS`, …). Ready screens link to real HTML; unfinished → `ux-planned.html?p=<key>`.
+6. Add **pricing.html** — base rows locked on; add-ons toggleable; enforce deps; show one-time + monthly totals; disclaimer that usage (Stripe/SMS/postage) is extra.
+7. Write **SCOPE.md** — recommend add-ons for *this* business; compute totals from `features.md` prices.
+8. Write **NOTES.md** — client identity, sources, sitemap, preview reminder, next passes.
+9. Banner on marketing pages → gallery + pricing links.
+10. Add the client row to the **Active previews** table in `README.md` (business, phone, email, preview URL). Use `_TBD_` for unknown phone/email.
+11. Smoke-test locally as static files; run Lighthouse SEO on the homepage (target 100).
 
 ### Reuse
 
@@ -85,6 +88,76 @@ Copy gallery/pricing/stub patterns from:
 
 - `proposals/eds-plumbing-and-sewer/mockup/`
 - `proposals/paint-to-please/mockup/`
+- `proposals/select-electrical/mockup/`
+
+---
+
+## SEO (public marketing)
+
+Ship Lighthouse SEO **100** on the public homepage on the first pass. Portal / gallery / pricing pages are secondary (still need titles + footer credit).
+
+### Required on every public HTML page
+
+| Item | Rule |
+|------|------|
+| `<html lang="en">` | Always set `lang`. |
+| Unique `<title>` | Include business name + page topic + city/region when known. Do **not** reuse one generic title on every page. |
+| Meta description | 1–2 sentences, ~120–160 chars, business + service + locale. Required on homepage; required on About, Contact, Services, and each service page. |
+| Viewport | `width=device-width, initial-scale=1`. **Do not** use `user-scalable=0` or `maximum-scale=1` (hurts a11y; not needed for SEO). |
+| Image `alt` | Meaningful alt on content images; decorative icons may use `alt=""`. |
+| Crawlable links | Real `href` to real pages (or `#section`). Prefer no empty `#` CTAs for primary nav/services. |
+
+### Homepage extras (do these on `index.html`)
+
+```html
+<meta name="robots" content="index, follow">
+<link rel="canonical" href="https://<client>-preview.aimloperations.com/">
+<meta property="og:type" content="website">
+<meta property="og:title" content="…same as title…">
+<meta property="og:description" content="…">
+<meta property="og:url" content="https://<client>-preview.aimloperations.com/">
+<meta property="og:locale" content="en_US">
+<meta name="twitter:card" content="summary">
+<meta name="twitter:title" content="…">
+<meta name="twitter:description" content="…">
+```
+
+Add **JSON-LD** (`application/ld+json`) for the local business — use the closest schema.org type (`PlumbingService`, `Electrician`, `HousePainter`, `LocalBusiness`, etc.) with `name`, `url`, `telephone`, `email` (if known), `address`, `areaServed`, and a short `description`. Match phone/email to what’s shown on the page and to the README Active previews row.
+
+### Descriptive link text (Lighthouse `link-text`)
+
+**Never** use these as the only visible link text:
+
+- Learn more / Learn More / LEARN MORE
+- Click here / Click this
+- More / Here / This / Go / Start / Right here
+
+**Do** name the destination, e.g.:
+
+- `Water heater services` → `water-heaters.html`
+- `Lighting installation details` → `lighting-installation.html`
+- `View plumbing services` → `services.html`
+
+Service-card links must point to the **correct** service page (not one shared wrong URL for every card).
+
+### Quick Lighthouse check
+
+```bash
+npx lighthouse@12 "https://<preview-host>/" --only-categories=seo --chrome-flags="--headless --no-sandbox"
+# or local:
+python3 -m http.server 8765
+npx lighthouse@12 "http://127.0.0.1:8765/proposals/<client>/mockup/" --only-categories=seo --chrome-flags="--headless --no-sandbox"
+```
+
+Fix any SEO audit with score < 1 before calling the mockup done.
+
+### Reference implementations
+
+Homepages that already follow this pattern:
+
+- `proposals/eds-plumbing-and-sewer/mockup/index.html`
+- `proposals/paint-to-please/mockup/index.html`
+- `proposals/select-electrical/mockup/index.html`
 
 ---
 
@@ -134,5 +207,7 @@ Portal mocks can be denser/app-like; still match proposal hub styling (`ux-hub.c
 - [ ] `ux-gallery.html` covers base + every add-on screen (ready or planned)
 - [ ] `pricing.html` totals correct; deps work
 - [ ] Public marketing is client-branded and concept-bannered
+- [ ] SEO: homepage Lighthouse SEO 100; unique titles + meta descriptions on public pages; no vague “Learn more” links; OG/Twitter + JSON-LD on homepage
+- [ ] `README.md` Active previews table has business, phone, email, preview URL
 - [ ] Footer credit: Made by [AI ML Operations, LLC](https://aimloperations.com)
 - [ ] No secrets committed; relative paths; opens without a server framework
diff --git a/proposals/eds-plumbing-and-sewer/mockup/about.html b/proposals/eds-plumbing-and-sewer/mockup/about.html
index 2bb034d..871df5d 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/about.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/about.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>About Ed's Plumbing & Sewer | Darien, IL</title>
+<meta name="description" content="Meet Ed's Plumbing & Sewer — 40+ years serving Darien and Chicagoland with plumbing, sewer, and home repairs. Fair flat rates and 24/7 emergency service.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/commercial-industrial.html b/proposals/eds-plumbing-and-sewer/mockup/commercial-industrial.html
index fb9af59..0c3d0ac 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/commercial-industrial.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/commercial-industrial.html
@@ -2,7 +2,9 @@
 <html lang="en">
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Commercial & Industrial Plumbing | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Commercial and industrial plumbing from Ed's Plumbing & Sewer — clear pricing and lasting repairs across Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -16,7 +18,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/contact.html b/proposals/eds-plumbing-and-sewer/mockup/contact.html
index 170e53d..7b8cddd 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/contact.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/contact.html
@@ -4,7 +4,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Contact Ed's Plumbing & Sewer | Schedule Service · Darien, IL</title>
+<meta name="description" content="Contact Ed's Plumbing & Sewer in Darien, IL to schedule plumbing, sewer, or home repair service. Call (630) 663-1444 or request an estimate online.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -18,7 +20,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/drain-sewer.html b/proposals/eds-plumbing-and-sewer/mockup/drain-sewer.html
index 8edc22b..76a7883 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/drain-sewer.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/drain-sewer.html
@@ -2,7 +2,9 @@
 <html lang="en">
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Drain & Sewer Cleaning | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Drain and sewer cleaning, hydro-jetting, and sewer rehab from Ed's Plumbing & Sewer in Darien and Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -16,7 +18,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/fixtures.html b/proposals/eds-plumbing-and-sewer/mockup/fixtures.html
index 5ee9902..f79eb99 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/fixtures.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/fixtures.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Fixtures & Plumbing Repairs | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Fixture repair and replacement from Ed's Plumbing & Sewer — sinks, toilets, faucets, and more across Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/gas-lines.html b/proposals/eds-plumbing-and-sewer/mockup/gas-lines.html
index fa4516b..4825757 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/gas-lines.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/gas-lines.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Gas Line Services | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Gas line repair and installation from Ed's Plumbing & Sewer — licensed technicians serving Darien and Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/home-repairs.html b/proposals/eds-plumbing-and-sewer/mockup/home-repairs.html
index f0e96eb..4b9d360 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/home-repairs.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/home-repairs.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Home Repairs & Remodeling | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Ed's Plumbing & Home Repairs — carpentry, electrical, masonry, kitchen and bath remodeling under one roof in Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/index.html b/proposals/eds-plumbing-and-sewer/mockup/index.html
index eb7e91b..427386b 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/index.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/index.html
@@ -3,6 +3,17 @@
 <head>
 <meta charset="utf-8">
 <title>Ed's Plumbing &amp; Sewer | Plumbing, Sewer &amp; Home Repairs · Darien, IL</title>
+<meta name="description" content="Ed's Plumbing &amp; Sewer — 40+ years of plumbing, sewer, and home repairs in Darien and Chicagoland. Fair flat rates, stocked trucks, 24/7 emergency service. Call (630) 663-1444.">
+<meta name="robots" content="index, follow">
+<link rel="canonical" href="https://ed-preview.aimloperations.com/">
+<meta property="og:type" content="website">
+<meta property="og:title" content="Ed's Plumbing &amp; Sewer | Plumbing, Sewer &amp; Home Repairs · Darien, IL">
+<meta property="og:description" content="40+ years of plumbing, sewer, and home repairs across Chicagoland — fair flat rates, fully stocked trucks, 24/7 emergency.">
+<meta property="og:url" content="https://ed-preview.aimloperations.com/">
+<meta property="og:locale" content="en_US">
+<meta name="twitter:card" content="summary">
+<meta name="twitter:title" content="Ed's Plumbing &amp; Sewer | Darien, IL">
+<meta name="twitter:description" content="Plumbing, sewer, and home repairs across Chicagoland for 40+ years. Fair flat rates · 24/7 emergency. Call (630) 663-1444.">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -16,9 +27,36 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "PlumbingService",
+  "name": "Ed's Plumbing & Sewer",
+  "alternateName": "Ed's Plumbing & Home Repairs",
+  "url": "https://ed-preview.aimloperations.com/",
+  "telephone": "+1-630-663-1444",
+  "email": "info@thegreatestplumber.com",
+  "description": "Plumbing, sewer, and home repairs serving Darien and Chicagoland for 40+ years. Fair flat-rate pricing and 24/7 emergency service.",
+  "address": {
+    "@type": "PostalAddress",
+    "streetAddress": "17W 431 N Frontage Road",
+    "addressLocality": "Darien",
+    "addressRegion": "IL",
+    "postalCode": "60561",
+    "addressCountry": "US"
+  },
+  "areaServed": ["Darien", "Burr Ridge", "La Grange", "Elmhurst", "Downers Grove", "Woodridge", "Hinsdale", "Naperville", "Chicagoland"],
+  "openingHoursSpecification": {
+    "@type": "OpeningHoursSpecification",
+    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
+    "opens": "00:00",
+    "closes": "23:59"
+  }
+}
+</script>
 
 <style id="eds-brand">
 .logo-box .logo a, .nav-logo a, .about-widget .logo a {
@@ -529,7 +567,7 @@
                             <div class="lower-content">
                                 <h4><span>Commercial / Industrial</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="commercial-industrial.html">Commercial &amp; industrial plumbing</a></div>
                             </div>
                         </div>
                     </div>
@@ -544,7 +582,7 @@
                             <div class="lower-content">
                                 <h4><span>Leak Detection</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="leak-detection.html">Leak detection services</a></div>
                             </div>
                         </div>
                     </div>
@@ -559,7 +597,7 @@
                             <div class="lower-content">
                                 <h4><span>Water Heaters</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="water-heaters.html">Water heater services</a></div>
                             </div>
                         </div>
                     </div>
@@ -574,7 +612,7 @@
                             <div class="lower-content">
                                 <h4><span>Fixtures &amp; Repairs</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="fixtures.html">Fixture repair services</a></div>
                             </div>
                         </div>
                     </div>
@@ -589,7 +627,7 @@
                             <div class="lower-content">
                                 <h4><span>Drain &amp; Sewer</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="drain-sewer.html">Drain &amp; sewer cleaning</a></div>
                             </div>
                         </div>
                     </div>
@@ -604,7 +642,7 @@
                             <div class="lower-content">
                                 <h4><span>Gas Lines</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="gas-lines.html">Gas line services</a></div>
                             </div>
                         </div>
                     </div>
@@ -619,7 +657,7 @@
                             <div class="lower-content">
                                 <h4><span>Installations</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="installations.html">Plumbing installation services</a></div>
                             </div>
                         </div>
                     </div>
@@ -634,7 +672,7 @@
                             <div class="lower-content">
                                 <h4><span>Sump &amp; Ejector Pumps</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="sump-pumps.html">Sump &amp; ejector pump services</a></div>
                             </div>
                         </div>
                     </div>
@@ -647,9 +685,9 @@
                                 </div>
                             </div>
                             <div class="lower-content">
-                                <h4><span>Insulation & Repairs</span></h4>
+                                <h4><span>Insulation &amp; Repairs</span></h4>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="read-more-btn"><a href="commercial-industrial.html">Learn More</a></div>
+                                <div class="read-more-btn"><a href="home-repairs.html">Home repair services</a></div>
                             </div>
                         </div>
                     </div>
@@ -831,7 +869,7 @@
                                 <div class="sub-title">Dependable & Sincere Company</div>
                                 <h2><strong></strong> - Exceptional <br> plumbing Services</h2>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="link-btn"><a href="#" class="theme-btn btn-style-one"><span>Learn More</span></a></div>
+                                <div class="link-btn"><a href="services.html" class="theme-btn btn-style-one"><span>View plumbing services</span></a></div>
                             </div>
                         </div>
                     </div>
@@ -848,7 +886,7 @@
                                 <div class="sub-title">Dependable & Sincere Company</div>
                                 <h2><strong></strong> The Leading <br> plumbing Contractor </h2>
                                 <div class="text">Professional Chicagoland service with clear pricing and lasting repairs.</div>
-                                <div class="link-btn"><a href="#" class="theme-btn btn-style-one"><span>Learn More</span></a></div>
+                                <div class="link-btn"><a href="services.html" class="theme-btn btn-style-one"><span>View plumbing services</span></a></div>
                             </div>
                         </div>
                     </div>
diff --git a/proposals/eds-plumbing-and-sewer/mockup/installations.html b/proposals/eds-plumbing-and-sewer/mockup/installations.html
index 9160046..d50b148 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/installations.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/installations.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Plumbing Installations | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Plumbing installations from Ed's Plumbing & Sewer — fixtures, systems, and upgrades with fair flat-rate pricing.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/leak-detection.html b/proposals/eds-plumbing-and-sewer/mockup/leak-detection.html
index 79ad6e4..0001fae 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/leak-detection.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/leak-detection.html
@@ -1,7 +1,9 @@
 <!DOCTYPE html>
 <html lang="en">
 <head>
-<meta charset="utf-8"><title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<meta charset="utf-8"><title>Leak Detection | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Professional leak detection from Ed's Plumbing & Sewer serving Darien and Chicagoland homeowners and businesses.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -15,7 +17,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/services.html b/proposals/eds-plumbing-and-sewer/mockup/services.html
index 05ecdd1..6e1f236 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/services.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/services.html
@@ -2,7 +2,9 @@
 <html lang="en">
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Plumbing & Sewer Services | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Browse Ed's Plumbing & Sewer services — drain cleaning, water heaters, leak detection, gas lines, pumps, fixtures, and more across Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -16,7 +18,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/sump-pumps.html b/proposals/eds-plumbing-and-sewer/mockup/sump-pumps.html
index 64d6576..cdd8ff3 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/sump-pumps.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/sump-pumps.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Sump & Ejector Pumps | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Sump and ejector pump repair and installation from Ed's Plumbing & Sewer across Darien and Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/eds-plumbing-and-sewer/mockup/water-heaters.html b/proposals/eds-plumbing-and-sewer/mockup/water-heaters.html
index 7873950..bc3c6be 100755
--- a/proposals/eds-plumbing-and-sewer/mockup/water-heaters.html
+++ b/proposals/eds-plumbing-and-sewer/mockup/water-heaters.html
@@ -3,7 +3,9 @@
 
 <head>
 <meta charset="utf-8">
-<title>Ed's Plumbing & Sewer | Chicagoland Plumbing & Home Repairs</title>
+<title>Water Heater Repair & Install | Ed's Plumbing · Darien, IL</title>
+<meta name="description" content="Water heater repair and installation from Ed's Plumbing & Sewer — fair flat rates and stocked trucks across Chicagoland.">
+<meta name="robots" content="index, follow">
 <!-- Stylesheets -->
 <link href="assets/css/bootstrap.css" rel="stylesheet">
 <link href="assets/css/style.css" rel="stylesheet">
@@ -17,7 +19,7 @@
 
 <!-- Responsive -->
 <meta http-equiv="X-UA-Compatible" content="IE=edge">
-<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
 <!--[if lt IE 9]><script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script><![endif]-->
 <!--[if lt IE 9]><script src="js/respond.js"></script><![endif]-->
 
diff --git a/proposals/paint-to-please/mockup/index.html b/proposals/paint-to-please/mockup/index.html
index 828b8ee..517d540 100755
--- a/proposals/paint-to-please/mockup/index.html
+++ b/proposals/paint-to-please/mockup/index.html
@@ -7,6 +7,33 @@
         <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />
         <title>Paint to Please | Interior Painting · Wheaton, IL</title>
         <meta name="description" content="Paint to Please — meticulous interior painting in Wheaton, IL. Walls, ceilings, trim, cabinets, and wallpaper removal by Bill, 18+ years experience." />
+        <meta name="robots" content="index, follow" />
+        <link rel="canonical" href="https://paint-to-please-preview.aimloperations.com/" />
+        <meta property="og:type" content="website" />
+        <meta property="og:title" content="Paint to Please | Interior Painting · Wheaton, IL" />
+        <meta property="og:description" content="Meticulous interior painting in Wheaton, IL. Clean lines, fair pricing, and work done on schedule — 18+ years experience." />
+        <meta property="og:url" content="https://paint-to-please-preview.aimloperations.com/" />
+        <meta property="og:locale" content="en_US" />
+        <meta name="twitter:card" content="summary" />
+        <meta name="twitter:title" content="Paint to Please | Interior Painting · Wheaton, IL" />
+        <meta name="twitter:description" content="Meticulous interior painting in Wheaton, IL by Bill — walls, trim, cabinets, wallpaper removal." />
+        <script type="application/ld+json">
+        {
+          "@context": "https://schema.org",
+          "@type": "HousePainter",
+          "name": "Paint to Please",
+          "url": "https://paint-to-please-preview.aimloperations.com/",
+          "description": "Meticulous interior painting in Wheaton, IL. Walls, ceilings, trim, cabinets, and wallpaper removal.",
+          "address": {
+            "@type": "PostalAddress",
+            "addressLocality": "Wheaton",
+            "addressRegion": "IL",
+            "postalCode": "60189",
+            "addressCountry": "US"
+          },
+          "areaServed": ["Wheaton", "DuPage County"]
+        }
+        </script>
         <style>
             .preview-concept-banner{position:fixed;top:0;left:0;right:0;z-index:99999;background:#1a2332;color:#fff;font:600 13px/1.4 system-ui,sans-serif;padding:8px 16px;text-align:center}
             .preview-concept-banner span{opacity:.85;font-weight:400}
diff --git a/proposals/select-electrical/mockup/index.html b/proposals/select-electrical/mockup/index.html
index 7db3084..dc3c7cf 100755
--- a/proposals/select-electrical/mockup/index.html
+++ b/proposals/select-electrical/mockup/index.html
@@ -9,7 +9,38 @@
   <meta name="keywords"
     content="electrician Naperville, Select Electrical, panel upgrade, EV charger, lighting installation, DuPage Will Kane Kendall Cook" />
   <title>Select Electrical Services | Western Chicago Suburbs Since 1984</title>
+  <meta name="robots" content="index, follow" />
+  <link rel="canonical" href="https://select-electrical-preview.aimloperations.com/" />
+  <meta property="og:type" content="website" />
+  <meta property="og:title" content="Select Electrical Services | Western Chicago Suburbs Since 1984" />
+  <meta property="og:description" content="Licensed electrician serving DuPage, Will, Kane, Kendall, and Cook Counties since 1984. Call or text (630) 202-8020." />
+  <meta property="og:url" content="https://select-electrical-preview.aimloperations.com/" />
+  <meta property="og:locale" content="en_US" />
+  <meta name="twitter:card" content="summary" />
+  <meta name="twitter:title" content="Select Electrical Services | Western Chicago Suburbs" />
+  <meta name="twitter:description" content="Licensed electrician since 1984 — troubleshooting, lighting, panels, EV charging. Call (630) 202-8020." />
   <link rel="icon" href="assets/images/logo-select-electrical.png">
+  <script type="application/ld+json">
+  {
+    "@context": "https://schema.org",
+    "@type": "Electrician",
+    "name": "Select Electrical Services",
+    "url": "https://select-electrical-preview.aimloperations.com/",
+    "telephone": "+1-630-202-8020",
+    "email": "select8020@gmail.com",
+    "description": "Licensed electrician serving Western Chicago suburbs since 1984. Residential, commercial, and industrial — no job too small.",
+    "address": {
+      "@type": "PostalAddress",
+      "streetAddress": "1778 Villanova Drive",
+      "addressLocality": "Naperville",
+      "addressRegion": "IL",
+      "postalCode": "60565",
+      "addressCountry": "US"
+    },
+    "areaServed": ["DuPage County", "Will County", "Kane County", "Kendall County", "Cook County"],
+    "foundingDate": "1984"
+  }
+  </script>
   <!-- Bootstrap 5 -->
   <link href="assets/css/bootstrap.min.css" rel="stylesheet" />
   <!-- Font Awesome -->
@@ -248,7 +279,7 @@ body{padding-top:42px}
             <h5>Troubleshooting &amp; Repairs</h5>
             <p>Expert diagnosis and repair for residential, commercial, and industrial electrical
               problems — small fixes to full upgrades.</p>
-            <a href="emergency-repair.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="emergency-repair.html" class="service-link">Troubleshooting &amp; repairs <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
         <!-- Service 2 -->
@@ -259,7 +290,7 @@ body{padding-top:42px}
             <h5>Lighting Installation</h5>
             <p>Indoor and outdoor lighting, recessed fixtures, and upgrades that improve both
               function and look of any room.</p>
-            <a href="lighting-installation.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="lighting-installation.html" class="service-link">Lighting installation details <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
         <!-- Service 3 -->
@@ -270,7 +301,7 @@ body{padding-top:42px}
             <h5>Panel Upgrades &amp; Breakers</h5>
             <p>Panel upgrades, circuit breakers, and whole-house surge protection to keep your
               electrical system safe and up to code.</p>
-            <a href="electrical-installation.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="electrical-installation.html" class="service-link">Panel upgrades &amp; breakers <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
         <!-- Service 4 -->
@@ -281,7 +312,7 @@ body{padding-top:42px}
             <h5>Ceiling &amp; Exhaust Fans</h5>
             <p>Ceiling fans and exhaust fan installation for comfort, airflow, and lower utility
               bills — installed safely and to code.</p>
-            <a href="wiring-services.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="wiring-services.html" class="service-link">Ceiling &amp; exhaust fan installs <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
         <!-- Service 5 -->
@@ -292,7 +323,7 @@ body{padding-top:42px}
             <h5>Outlets, Switches &amp; GFCI</h5>
             <p>Outlet and switch installation or relocation, GFCI protection, and code corrections
               for safer kitchens, baths, and garages.</p>
-            <a href="electrical-maintenance.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="electrical-maintenance.html" class="service-link">Outlets, switches &amp; GFCI <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
         <!-- Service 6 -->
@@ -303,7 +334,7 @@ body{padding-top:42px}
             <h5>EV Charging Installation</h5>
             <p>Code-compliant 240V garage circuits and EV charger installs so you can charge at
               home without hassle.</p>
-            <a href="smart-home.html" class="service-link">Learn More <i class="fas fa-arrow-right"></i></a>
+            <a href="smart-home.html" class="service-link">EV charging installation <i class="fas fa-arrow-right"></i></a>
           </div>
         </div>
       </div>