preview site for fix and fresh

proposals/fix-and-fresh/proposal/SCOPE.md

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+# Fix&Fresh — Draft Scope
+
+## Recommended package
+
+Base platform is always included:
+
+| Feature | Build | Monthly |
+|---|---:|---:|
+| Public site | $300 | $30 |
+| Client portal + UTM | $300 | $30 |
+
+Recommended add-ons:
+
+| Feature | Why | Build | Monthly |
+|---|---|---:|---:|
+| Email & SMS | Estimate follow-up, appointment reminders, commercial account outreach | $500 | $10 |
+| Payments (Stripe) | Invoice residential and commercial jobs; send pay links | $500 | $20 |
+
+Payments requires Email & SMS, included above.
+
+## Draft totals
+
+| Total | One-time build | Monthly |
+|---|---:|---:|
+| Base + recommended add-ons | **$1,600** | **$90** |
+
+Catalog amounts are draft placeholders from `features.md`, not a formal quote. Stripe processing fees, SMS segments, and email send costs are separate usage charges.
+
+## Optional add-ons
+
+| Feature | Why | Build | Monthly |
+|---|---|---:|---:|
+| Blog | Local SEO for window cleaning / pressure washing queries | $500 | $10 |
+| Social consolidation | Schedule before/after posts across networks | $500 | $20 |
+| Direct mail | Neighborhood postcard campaigns in Addison / DuPage | $500 | $5 |
+
+If Blog + Social are added to the recommended package, total becomes **$2,600 build** and **$120/month**. AI social generator is optional later and requires Social consolidation (+$300 / +$20).
+
+## Included screens
+
+- Public marketing site, services, gallery, lead form, and system pages
+- Client login, dashboard, leads, lead detail, and UTM analytics
+- Email/SMS contact list, import, campaign, engagement, and unsubscribe screens
+- Invoice list, creation, detail, and public payment screens