# Fix&Fresh — Draft Scope

## Recommended package

Base platform is always included:

| Feature | Build | Monthly |
|---|---:|---:|
| Public site | $300 | $30 |
| Client portal + UTM | $300 | $30 |

Recommended add-ons:

| Feature | Why | Build | Monthly |
|---|---|---:|---:|
| Email & SMS | Estimate follow-up, appointment reminders, commercial account outreach | $500 | $10 |
| Payments (Stripe) | Invoice residential and commercial jobs; send pay links | $500 | $20 |

Payments requires Email & SMS, included above.

## Draft totals

| Total | One-time build | Monthly |
|---|---:|---:|
| Base + recommended add-ons | **$1,600** | **$90** |

Catalog amounts are draft placeholders from `features.md`, not a formal quote. Stripe processing fees, SMS segments, and email send costs are separate usage charges.

## Optional add-ons

| Feature | Why | Build | Monthly |
|---|---|---:|---:|
| Blog | Local SEO for window cleaning / pressure washing queries | $500 | $10 |
| Social consolidation | Schedule before/after posts across networks | $500 | $20 |
| Direct mail | Neighborhood postcard campaigns in Addison / DuPage | $500 | $5 |

If Blog + Social are added to the recommended package, total becomes **$2,600 build** and **$120/month**. AI social generator is optional later and requires Social consolidation (+$300 / +$20).

## Included screens

- Public marketing site, services, gallery, lead form, and system pages
- Client login, dashboard, leads, lead detail, and UTM analytics
- Email/SMS contact list, import, campaign, engagement, and unsubscribe screens
- Invoice list, creation, detail, and public payment screens