# Bob Bollweg Plumbing — UX Mockup Notes

## Client
- **Legal / brand:** Bob Bollweg Plumbing Inc.
- **Address (provided):** 28W321 Warrenville Rd, Warrenville, IL 60555
- **Phone (provided):** (630) 393-9444
- **Email:** _TBD_ (not provided — contact CTAs use phone + form)
- **Yelp:** https://www.yelp.com/biz/bob-bollweg-plumbing-wheaton
- **Background (public sources):** West Suburbs plumber since **1968**. Motto: treat customers the way you’d like to be treated. Services commonly listed: remodeling plumbing, complete service work, water heaters, sump pumps, fixture replacement, sinks, toilets, drains / sewer.

## Platform features
Catalog: [`features.md`](../../../features.md)  
Client scope + recommended pricing: [`SCOPE.md`](SCOPE.md)

**Base always:** public site + client portal with UTM.  
**Recommended add-ons for this client:** Email & SMS, Payments (Stripe). Optional: Blog, Direct mail, Social.

## Mockup location
`proposals/bob-bollweg-plumbing/mockup/`

Built from `templates/plumber/` (public marketing + assets). Portal / gallery / pricing patterns reused from the plumber-lineage proposal mocks.

| Entry | File |
|-------|------|
| UX gallery (feature cards) | [`ux-gallery.html`](../mockup/ux-gallery.html) |
| Interactive pricing | [`pricing.html`](../mockup/pricing.html) |
| Marketing home | [`index.html`](../mockup/index.html) |
| Planned portal/add-on stubs | [`ux-planned.html`](../mockup/ux-planned.html) |

## Site map (public concept — mocked)
| Page | File |
|------|------|
| Home | `index.html` |
| About | `about.html` |
| Services overview | `services.html` |
| Drain & Sewer | `drain-sewer.html` |
| Water Heaters | `water-heaters.html` |
| Leak Detection | `leak-detection.html` |
| Sump / Ejector | `sump-pumps.html` |
| Gas Lines | `gas-lines.html` |
| Fixtures | `fixtures.html` |
| Installations | `installations.html` |
| Contact | `contact.html` |

Portal, add-on, and system screens are mocked — start at `ux-gallery.html`.

## Reviews used (testimonials)
Positive Yelp reviews (via public aggregators mirroring Yelp) used on the homepage carousel:

- Meghan C. (Wheaton) — no upsell, same plumber each visit
- Angus W. (Wheaton) — “straight shooter,” stuck with tough drain job
- Bruce M. — economical repair, less than quoted
- Jason C. (Wheaton) — remodel + drains + sewer rod
- Clay B. — high integrity; suggests less expensive option when better

Negative Yelp reviews were **not** used on the marketing mock.

## Preview reminder
Pages show a fixed “UX Concept Preview” banner so visitors don’t confuse this with a live site. Open `ux-gallery.html` for the monica-style feature hub.

## Suggested next passes
1. Confirm email / hours / service area list with Bob
2. Swap in real logo / truck / job photos
3. Compress hero images further if Lighthouse perf < 50
4. Forms → real intake (currently non-functional placeholders)
5. Optional: trim unused stock template assets