diff --git a/roles/app-deploy/tasks/django.yml b/roles/app-deploy/tasks/django.yml
index 684bd19..24b3248 100644
--- a/roles/app-deploy/tasks/django.yml
+++ b/roles/app-deploy/tasks/django.yml
@@ -65,6 +65,8 @@
     group: "{{ admin_user }}"
     mode: "0600"
 
+# COMPOSE_PROFILES must match the start step below: without it, profile-gated
+# services (e.g. the dj-queue worker) are skipped here and keep a stale image.
 - name: "django[{{ _project }}] build images"
   ansible.builtin.command:
     cmd: "docker compose -f {{ _spec.compose_file }} --env-file .env build"
@@ -72,6 +74,7 @@
   environment:
     COMPOSE_PROJECT_NAME: "{{ _project }}"
     WEB_PORT: "{{ app_item.port }}"
+    COMPOSE_PROFILES: "{{ (app_item.compose_profiles | default([])) | join(',') }}"
   become: true
   become_user: "{{ admin_user }}"
   changed_when: true