Add campaign UTM links and piha.li shortener (#4)

## Summary
- Port Monica campaign UTM + piha.li minting into always-on `core` (`shortener.py`, `campaign_utm.py`) so `email_sms` and `directmail` stay optional and never import each other.
- `utm_source` is a slug of `SITE_NAME` (override with `UTM_SOURCE`). Email gets an HTML `data-campaign-utm` link; SMS gets a plain URL; postcard QR only — no body inject.
- Live composer mints through login+CSRF `POST /portal/campaigns/short-link/` (registered only when an outreach app is installed). Empty `SHORTENER_*` falls back to the long UTM URL.

Reference: [monica_site PR #10](ai_ml_operations/monica_site#10)

Closes #3

## Test plan
- [x] `cd site && uv run python manage.py test` (125 tests)
- [ ] Email composer: type a name, confirm HTML link + `utm_campaign` updates, save draft
- [ ] SMS composer: plain `piha.li` (or long UTM if shortener unset) in the body
- [ ] Postcard composer: QR copies the tracked URL; campaign body has no `utm_source`
- [ ] Campaign report pages show the same panel
- [ ] With `FEATURE_EMAIL_SMS` and `FEATURE_DIRECT_MAIL` off, no extra nav and no `/portal/campaigns/short-link/` route

Reviewed-on: #4

scripts/validate-env.sh

@@ -53,6 +53,14 @@ if _true "${FEATURE_DIRECT_MAIL:-}"; then
     PCM_RETURN_ADDRESS
   )
 fi
+if _true "${FEATURE_EMAIL_SMS:-}" || _true "${FEATURE_DIRECT_MAIL:-}"; then
+  if [[ "$DJANGO_ENV" == "prod" || "$DJANGO_ENV" == "beta" ]]; then
+    required_vars+=(
+      SHORTENER_BASE_URL
+      SHORTENER_API_TOKEN
+    )
+  fi
+fi
 if _true "${FEATURE_PAYMENTS:-}"; then
   required_vars+=(
     STRIPE_SECRET_KEY