Replaces template branding with College Craft pages, assets, and copy, and
matches Gitea deploy workflows to the server-infra catalog name and master
branch so beta deploys actually run.
Closes #1
Keep mint/UTM in always-on core so email_sms and directmail stay optional, and brand utm_source from SITE_NAME (or UTM_SOURCE) instead of a hardcoded client name.
Closes westfarn/web_django_template#3