## Summary
Closes#9.
- Campaign composer auto-inserts a tracked homepage link (`utm_source=monica`, `utm_medium` = channel, `utm_campaign` = slug of the name) for email, SMS, and postcard QR — no manual UTM paste.
- When `SHORTENER_BASE_URL` + `SHORTENER_API_TOKEN` are set, the app mints that long HTTPS URL via `POST /api/links/` on the shortener **API host** and puts the returned `piha.li` / `beta.piha.li` short URL in SMS, email hrefs, and QR codes. Empty env (local) falls back to the long UTM URL.
- Live composer resolves shorts through a portal JSON endpoint (login + CSRF). Browser never calls the shortener.
## Secrets (control node, not git)
**monica_site** (`~/Documents/secrets/monica_site/`):
```
# prod
SHORTENER_BASE_URL=https://shortener.aimloperations.com
SHORTENER_API_TOKEN=monica:<secret>
# beta
SHORTENER_BASE_URL=https://shortener-beta.aimloperations.com
SHORTENER_API_TOKEN=monica:<beta-secret>
```
**url_shortening_service** (same secret, named token):
```
SHORTENER_API_TOKENS=monica:<secret>
SHORT_ALLOWED_HOSTS=mkdrealtor.com,aimloperations.com
```
Prod public short host: `piha.li`. Beta: `beta.piha.li`. Generate with `python -c "import secrets; print(secrets.token_urlsafe(32))"`.
Template port: westfarn/web_django_template#3
## Test plan
- [ ] `cd site && uv run python manage.py test messaging.tests.CampaignUtmLinkTests`
- [ ] Composer: type a campaign name — email gets an HTML link, SMS gets a URL, postcard shows a QR
- [ ] With shortener env set: SMS/QR show `piha.li` (or `beta.piha.li`); without it, long UTM URL still works
- [ ] Copy/download QR into postcard designer
- [ ] Secret files have `SHORTENER_*` on both caller and operator sides before beta/prod deploy
Reviewed-on: #10
Empty PCM_RETURN_ADDRESS was sending SITE_NAME as firstName with blank street fields, which PCM rejects with 400; validate early and wire PCM env through compose.
Classify payloads on /webhooks/smtp2go/ so one SMTP2GO webhook covers both channels under the 10-webhook limit; keep /email/ and /sms/ as aliases and harden SMS event matching.
Add merge tags for email/SMS, paginated removable recipients, PCM event panels for postcard campaigns, and a portal modal when phone/address matches an existing contact.
Add a Quill email editor with DB-backed image storage, selectable PCM designs, postcard defaults for addressed contacts, and merge-by-phone/address on the contact form.
PCM DirectMail v3 needs POST /auth/login (apiKey+apiSecret) before design/order calls; accept each subscription's copy-only signature secret via PCM_WEBHOOK_SECRETS.
Unignore site/ (was blocked by mkdocs /site rule), add compose/Docker/uv tooling, and split deploys so push to main goes to beta while prod stays manual.
westfarn