## Summary
Closes#11.
Mirrors ai_ml_operations/monica_site#15.
- Direct-mail compose can target the postcard mailing list **or** find and select one or two USPS carrier routes by ZIP (optional radius).
- Estimated cost is shown per route and for the selection (PCM design pricing, else `PCM_POSTCARD_PRICE_*` fallback).
- Selected routes order through PCM `POST /order/postcard/with-list-count` — occupant addresses are not imported into Contacts.
- Not official EDDM postage; PCM FirstClass/Standard purchased occupant lists on carrier routes.
## Test plan
- [ ] Campaign compose: mailing-list audience still quotes list size × per-piece cost.
- [ ] Switch to USPS carrier routes, search a ZIP, pick 1–2 routes, confirm household count + estimated cost.
- [ ] Saving without a selection is rejected; saving with a quote creates one contact-less Message and shows the route panel on the report.
- [ ] Send places `/order/postcard/with-list-count` (not per-recipient `/order/postcard`).
- [ ] `uv run python manage.py test directmail.tests.CarrierRoutePostcardTests directmail.tests.PostcardDesignPickTests`
Reviewed-on: #12
## Summary
- Port Monica campaign UTM + piha.li minting into always-on `core` (`shortener.py`, `campaign_utm.py`) so `email_sms` and `directmail` stay optional and never import each other.
- `utm_source` is a slug of `SITE_NAME` (override with `UTM_SOURCE`). Email gets an HTML `data-campaign-utm` link; SMS gets a plain URL; postcard QR only — no body inject.
- Live composer mints through login+CSRF `POST /portal/campaigns/short-link/` (registered only when an outreach app is installed). Empty `SHORTENER_*` falls back to the long UTM URL.
Reference: [monica_site PR #10](ai_ml_operations/monica_site#10)
Closes#3
## Test plan
- [x] `cd site && uv run python manage.py test` (125 tests)
- [ ] Email composer: type a name, confirm HTML link + `utm_campaign` updates, save draft
- [ ] SMS composer: plain `piha.li` (or long UTM if shortener unset) in the body
- [ ] Postcard composer: QR copies the tracked URL; campaign body has no `utm_source`
- [ ] Campaign report pages show the same panel
- [ ] With `FEATURE_EMAIL_SMS` and `FEATURE_DIRECT_MAIL` off, no extra nav and no `/portal/campaigns/short-link/` route
Reviewed-on: #4
Extract always-on public/portal/UTM plus optional email_sms, directmail, blog, payments, social, and social_ai so new client sites can be bootstrapped from this seed.
Refs #1
Refs #2
Co-authored-by: Cursor <cursoragent@cursor.com>
westfarn
